B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
In this episode we had the pleasure to speak to Ahava Leibtag, who is the president and owner of Aha Media Group. Ahava has more than 20 years of experience in writing, messaging and marketing. She’s a thought leader on content strategy and content marketing and has written a book, "The Digital Crown", that explores the intersection of content strategy and content marketing. In the podcast episode Ahava shares her best tips on how you can be brave with your content marketing.
If you want to know more or get in touch with Ahava, you find more information in the links below:
https://www.linkedin.com/in/ahavaleibtag/
Friday Feb 11, 2022
Friday Feb 11, 2022
In this episode we got to talk to Pieter Limburg who is the CEO, Founder and Head of Product at Mobilo. Mobilo's business idea is to turn meetings into leads and to empower better business connections across the globe with the help of digital business cards. Throughout the episode Pieter talks about some tips and tricks for making the most out of an in-person meeting and turn it into a lead.
If you want to know more or get in touch with Pieter, you can find more information in the links below:
https://www.linkedin.com/in/pieterlimburg/
Thursday Feb 03, 2022
Thursday Feb 03, 2022
For this podcast episode, we got the opportunity to talk to the often referred to as godfather of category design: Cristopher Lochhead. In the podcast Christopher talks about legendary category design and how it is now the greatest time in history to be a technology entrepreneur and much more.
If you want to get to know more or get in touch with Christopher, you can find more information in the links below:
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
In this podcast episode, the CEO of BusinessOnline, Thad Kahlow, talks about how one can enable digital transformation with the help of ABM. Thad also shares some hands-on ABM examples as well as predictions for ABM going forward.
If you want to know more or get in touch with Thad, you can find more information in the links below:
https://www.linkedin.com/in/thadkahlow/
Wednesday Jan 12, 2022
Wednesday Jan 12, 2022
In this week’s episode we get to listen to Dan Englander who is the CEO and Founder of Sales Schema. Dan, who is a sales and marketing expert, shares his best tips on how to manage relationships sales at scale.
If you want to know more or get in touch with Dan, you can find more information in the links below:
https://www.linkedin.com/in/danenglander
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
In this podcast episode, the President of Mx Group, Tony Riley talks about global B2B campaigns and the human truth in these.
If you want to know more or get in touch with Tony, you can find more information in the links below:
https://www.linkedin.com/in/riley1/
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021
In this podcast episode Oliver Budworth, Head of Strategy at the the B2B customer experience (CX) agency The Croc, talks about the core ingredients to CX Success.
If you want to know more or get in touch with Oliver, you find more information in the links below:
https://www.linkedin.com/in/oliverlb/?originalSubdomain=uk
Wednesday Dec 01, 2021
Wednesday Dec 01, 2021
In this podcast episode, Sam Karow, President and founder of the marketing and media agency Effective, talks about programmatic paid social for B2B marketing. He touches upon best practices, some future predictions and much more.
If you want to know more or get in touch with Sam, you find more information in the links below:
https://www.linkedin.com/in/sam-karow-39044b5/
Wednesday Nov 24, 2021
Wednesday Nov 24, 2021
In this podcast episode Shira Abel, CEO & founder of the digital marketing and design agency Hunter & Bard, talks about ABM strategies and where it is heading in 2022.
If you want to know more or get in touch with Shira, you find more information in the links below:
https://www.linkedin.com/in/shiraabel/
Thursday Nov 11, 2021
Thursday Nov 11, 2021
In this podcast episode Ike Singh Kehal, CEO of the virtual event platform Social27 Inc., talks about how virtual events and conferences produce high client turnover rates in a post-covid world.
If you want to know more or get in touch with Ike, you’ll find more information in the links below:
https://www.linkedin.com/in/ikekehal/