![Tech Marketing Trends](https://pbcdn1.podbean.com/imglogo/image-logo/7250758/Marketing_Trends_c6i9ne.png)
B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
![The future of content marketing - Robert Rose](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/Robert_Rose_DarkYellow_tt3bt5_300x300.png)
Tuesday Jun 25, 2024
The future of content marketing - Robert Rose
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100.
Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered innovative content strategies to compete against industry giants. Today, Robert continues to guide organizations worldwide in optimizing their content marketing efforts through his consulting firm.
Tune in to this episode and learn about:
- The evolution of content marketing
- The impact of AI on content marketing
- Content strategies that prioritize trust and utility over mere attention-grabbing tactics.
- The importance of collecting and responsibly using first-party data
- Success stories in content marketing
And much more!
Get in touch with Robert on LinkedIn: https://www.linkedin.com/in/robrose/
Visit The Content Advisory website: https://contentadvisory.net/
![The ABM Effect - Alisha Lyndon](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/Image_b3czeg_300x300.png)
Thursday Jun 20, 2024
The ABM Effect - Alisha Lyndon
Thursday Jun 20, 2024
Thursday Jun 20, 2024
Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.
This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships.
Tune in to this episode and learn about:
- The evolution of ABM
- The impact of ABM on the B2B Tech landscape
- Practical tips for implementing successful ABM strategies
- How ABM enhances customer acquisition and drives demand
And much more!
Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon
Visit the Momentum ITSMA website: https://momentumitsma.com
![The truth about pricing: How to apply behavioral economics so customers buy - Melina Palmer](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/Image_3tgc34_300x300.png)
Wednesday Jun 12, 2024
Wednesday Jun 12, 2024
- Interested to know why people pay $200 for a grilled sandwich?
- Did you know that humans make an average of 35,000 decisions daily?
- As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making?
Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.
Tune in to this episode to learn how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders.
She also talks about B2B pricing strategies: The importance of distinguishing between quality versus value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales.
Get in touch with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/
Visit the The Brainy Business website: https://thebrainybusiness.com/
![Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places - Emily Block](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/Emily_Block_DarkGreen_mys9kj_300x300.png)
Wednesday Jun 05, 2024
Wednesday Jun 05, 2024
How can businesses make the world a better place and make money at the same time?
- Case studies of businesses operating and making a difference in remote, "tough places"
- Emily’s take on Corporate Social Responsibility
- The biggest hold-up preventing companies from expanding into less established economies
- Innovative strategies businesses are employing to thrive in these high-risk markets
- Metrics businesses in these environments should focus on when measuring success
- Opportunities and untapped potential for companies right now
- And much more!
Get in touch with Emily on LinkedIn: https://www.linkedin.com/in/emily-block-b68b5a40
![The Law of Attraction - Justin Michael](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/Justin_Michael_Yellow7xft9_300x300.png)
Tuesday May 28, 2024
The Law of Attraction - Justin Michael
Tuesday May 28, 2024
Tuesday May 28, 2024
Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner.
Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he is one of the world’s most influential consultants and has advised more than 200+ tech companies on the principles of the Justin Michael Method (JMM).
Tune in to this episode to learn more about the Justin Michael Method and how these techniques have helped clients scale their businesses phenomenally.
Justin is a best-selling author of five books, including Attraction Selling: Unleashing The Law Of Attraction To Multiply Sales Results With Music, Sleep, And The Justin Michael Method 3.0.
He is also the co-founder of Hard Skill Exchange, the world’s first B2B marketplace where top sales practitioners exchange best practices, strategies, and techniques to set more qualified meetings and unlock better opportunities.
Get in touch with Justin on LinkedIn: https://www.linkedin.com/in/michaeljustin/
Visit the Hard Skill Exchange website:
![Crafting compelling B2B SaaS narratives](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/Naomi_Soman_LightGreen_sjdwgb_300x300.png)
Thursday May 23, 2024
Crafting compelling B2B SaaS narratives
Thursday May 23, 2024
Thursday May 23, 2024
How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?
Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts.
Tune in to this episode and learn about:
- How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information
- How to turn campaign data into insights you can leverage to create better content
- Naomi’s winning approach to buyer personas
- Tailoring messaging for multiple personas
And much more!
Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/
Visit the Storylogick website: https://storylogick.com/
![Navigating the future of tech sales - Tony Hughes](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/Tony_Hughes_DarkYellow_1_iiiij5_300x300.png)
Tuesday May 14, 2024
Navigating the future of tech sales - Tony Hughes
Tuesday May 14, 2024
Tuesday May 14, 2024
What does B2B sales success look like today? You are about to find out!
This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results.
Tune in to this episode and learn about:
- The most significant changes that happened in B2B sales over the last few years
- What part of the sales funnel is most affected by these changes
- How AI is reshaping the sales process
- What makes a good tech stack in 2024
- Risks sales and marketing companies run concerning damage to their brand
- Staying relevant in a highly competitive B2B market
And much more!
Get in touch with Tony on LinkedIn: https://www.linkedin.com/in/hughestony/
Visit the Sales IQ Global website: https://www.salesiqglobal.com/
![The Power of LinkedIn Ads - AJ Wilcox](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/AJ_Wilcox_DarkGreen_e5m4sc_300x300.png)
Wednesday May 08, 2024
The Power of LinkedIn Ads - AJ Wilcox
Wednesday May 08, 2024
Wednesday May 08, 2024
Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you!
This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedIn’s unique advertising capabilities.
Tune in to learn about:
- What differentiates LinkedIn as the advertising platform to communicate with your target audience
- What significant changes LinkedIn has made to its advertising platform in the last year and how these changes impact advertisers
- Audience segmentation and LinkedIn’s targeting capabilities
And much more!
Get in touch with AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Visit the B2Linked website: https://b2linked.com/
![Crossing the chasm as a tech scaleup in 2024 - Paul Wiefels](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/Paul_Wiefels_Light_Green_1_696w6c_300x300.png)
Tuesday Apr 30, 2024
Crossing the chasm as a tech scaleup in 2024 - Paul Wiefels
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users?
Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market development strategy.
As a guest in this week’s podcast episode, Paul - who did a seven-year marketing stint at Apple during their fledgling years - shares how he and Jeffrey Moore, author of Crossing the Chasm (and one of our former podcast guests!) founded the Chasm Group, a consulting company that is built around the models explained in Crossing the Chasm.
Paul also elaborates on marketing strategies for tech companies today as apposed to 30 years back and speaks about common pitfalls that companies face during the innovation adoption phase.
Get in touch with David on LinkedIn: https://www.linkedin.com/in/paul-wiefels-6a8162/
Visit the Chasm Group website: https://chasmgroup.com/
![Successful ABM strategies in one of the world's largest tech start-ups: insights from Kyndryl - MariCarmen Ribes Espinosa & Maureen Muthua](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7250758/M_amp_M_Yellow_1_94hyhy_300x300.png)
Wednesday Apr 24, 2024
Wednesday Apr 24, 2024
Ready for a double dose of inspiring insight-sharing?
Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland.
Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndryl’s marketing strategy. They discuss the challenges and experiences they encountered during their journey to become an independent company, like scaling ABM practices and educating the ABM team on methodology within such a large organization.
Both MariCarmen and Maureen are passionate about the role of people and culture in the company’s success and highlight the importance of innovation, empathy, and trust in Kyndryl’s culture.
Connect with them on LinkedIn:
MariCarmen Ribes Espinosa
Maureen Muthua
Visit the Kyndryl website here