Lead Generation Strategies for B2B Tech Companies
Uncovering The Truth of ABM Strategies in Europe - Leanne Chescoe

Uncovering The Truth of ABM Strategies in Europe - Leanne Chescoe

June 15, 2022

In this week's podcast episode we had the pleasure of interviewing Leanne Chescoe, Senior Manager Field Marketing EMEA at Demandbase. In the episode Leanne is sharing the results from a ABM survey recently carried out by Demandbase in the EMEA region. The aim of the survey was to find out how ABM strategies differ across Europe, and this was done by interviewing 10 senior sales and marketing leaders based in the UK, Germany and Benelux region.

Tune into the episode to learn about the uncovered truth of ABM strategies in Europe. If you want to know more or get in touch with Leanne, you'll find more information in the links below:

 

https://www.linkedin.com/in/leannechescoe/

 

https://www.demandbase.com/about-us/ 

How to Bring Humans and Search Bots together - Jeff Coyle

How to Bring Humans and Search Bots together - Jeff Coyle

June 9, 2022

How can one bring humans and search bots together?

This week's podcast guest, Jeff Coyle, is sharing his expertise on this topic, why it is important to consider, as well as other insights into the area of SEO content marketing. Jeff Coyle is Co-founder and Chief Product Officer for MarketMuse and he has 20+ years of experience helping companies increase their online presence and profitable revenues. 

If you want to know more or get in touch with Jeff, you'll find more information in the links below:

 

https://www.linkedin.com/in/jeffcoyle/

 

https://www.marketmuse.com/about/

The Future of Selling - Tony Hughes

The Future of Selling - Tony Hughes

June 3, 2022

Do you want to get a sneakpeak into the future of selling? Then you should tune into this week's episode of our podcast where we had the honor of interviewing Tony Hughes. In the episode some future predictions are shared; around what sales skills that will be needed, optimal sales outreach, as well as how B2B marketers' sales tech stacks can be developed going forward.

Tony is a Best-selling Author, Management Consultant, Keynote Speaker and Sales Trainer. He has 35+ years of proven performance as an individual contributor, sales leader and CEO and he frequently speaks, writes, consults and trains on B2B selling and sales leadership.

Are you curious to know more about Tony? Check out the links below. 

LinkedIn: https://www.linkedin.com/in/hughestony/?originalSubdomain=au

Website: https://www.tonyhughes.com.au/

Unleash Your Primal Brain for Effective Lead Gen - Tim Ash

Unleash Your Primal Brain for Effective Lead Gen - Tim Ash

May 25, 2022

What is your recipe for creating a perfect message that can not only strengthens your brand but also influences people to take a certain action? 

In this week’s episode, we have a very special guest; Tim Ash with us. Tim will discuss the psychology behind decision making and how you can influence people’s actions.  

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. 

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

Are you curious to know more about Tim? Check out the links below. 

Website: https://timash.com/

LinkedIn: https://www.linkedin.com/in/timash/

How sales and marketing can work together within agile frameworks - Bethan Vincent

How sales and marketing can work together within agile frameworks - Bethan Vincent

May 17, 2022

Should sales and marketing be combined, is a commonly asked question. A symbiosis of sales and marketing team can indeed accelerate success, and bring growth to a business. However, there are a few tricks to know on how to make that relationship work seamlessly. 

In today’s episode, Bethan Vincent will be discussing the the topic on “How sales and marketing can work together within agile frameworks” and share her expertise. 

Bethan is B2B Marketing Consultant with over 10+ year’s experience in technology and the digital sector. She has taken on companies like Google and AWS through innovative positioning, customer-centric messaging and delivering campaigns with a test and learn mentality. Bethan has created marketing departments and teams from scratch, built out full go-to-market strategies and advised at a board level. 

More about Bethan below: 

Website: https://www.bethanvincent.com/ 
LinkedIn: https://www.linkedin.com/in/bethanvincent/?originalSubdomain=uk 
Podcast: https://www.bethanvincent.com/the-brave-podcast 

Connecting the dots between the brands of today and the consumers of tomorrow - Matt Britton

Connecting the dots between the brands of today and the consumers of tomorrow - Matt Britton

May 11, 2022

In this podcast episode, you will find out how to reach the Millennial generation.

We are excited to welcome the founder of MRY agency, author of best-selling book, as well as an expert in social media marketing - Matt Britton! 

Matt has a unique and deep domain expertise in the Millennial generation and has inspired and educated the world’s leading brands on the state of new consumers and its effect on business models, consumer trends and the media landscape. 

Enjoy this episode and get inspired! 

If you are curios to know more about Matt, follow the link below. 

https://www.linkedin.com/in/mattbbritton/ 

Storytelling in a Data-Driven World - Frank Rose

Storytelling in a Data-Driven World - Frank Rose

May 3, 2022

In this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares nine elements of a story and how marketers can approach the storytelling framework and put it to use in day-to-day business. Listen to the episode to learn more and get some inspiration to aid your B2B Tech marketing!

 

If you want to know more or get in touch with Frank, you'll find more information in the links below:

https://www.frankrose.com/

 

https://www.linkedin.com/in/frankrose/

 

Brand Voice and Consistent Content at Scale - Justin Blackman

Brand Voice and Consistent Content at Scale - Justin Blackman

April 26, 2022

Why is having a solid brand voice essential and relevant, even in the context of B2B? And how do you keep your brand voice consistent at scale? These questions, among others, will be discussed and answered in this week's podcast episode with Justin Blackman, Brand Voice Expert & Copywriter at Pretty Fly Copywriting. In the episode, Justin also presents his WTF framework (words, tone, and frequency) and provides examples of companies who have succeeded with their brand voice. According to Justin, all the people say he's "pretty fly for a write guy", so make sure to tune in to this great episode to receive some valuable brand voice tips!

 

If you want to know more or get in touch with Justin, you find more information in the links below:

 

https://www.linkedin.com/in/justinblackman/

 

https://prettyflycopy.com/ 

The Rise of ABM - Riaz Kanani

The Rise of ABM - Riaz Kanani

April 20, 2022

Listen in to this week’s podcast interview with Riaz Kanani, ABM expert and CEO at Radiate B2B, to immerse yourself into the world, and the rise, of ABM.

Here are some of the questions that you can expect to have answered in the podcast interview: What is the next big wave for marketers to catch? What business value does ABM adoption at scale contribute with?; How do marketers today harvest their ABM platforms in the best way?; What to focus on as a CMO the coming year?; What should a CMO do to have a tidy CRM-base to facilitate ABM? 

 

If you want to know more or get in touch with Riaz, you find more information in the links below:

 

https://www.linkedin.com/in/riazkanani/?originalSubdomain=uk

 

https://radiateb2b.com/#about

Understanding the Essence of Marketing

Understanding the Essence of Marketing

April 13, 2022

Sometimes it’s difficult to stay on top of all the new marketing trends. It’s easy to get lost in the constantly evolving world of tech and sometimes we do forget the fundamentals, the essence of marketing. What does truly drive customers through the funnel, and making them choose your product?

Listen to this week’s podcast episode with Marcus Samuelsson, a value-driven marketing strategist, who shares his passion for value-based marketing and points out some of his key marketing principles and how to create a solid process, that will guarantee success.

As referenced by Marcus in the podcast, here is an inspiring video by Julian Cole  https://youtu.be/jp9NQTDYQ48 as well as a very useful article, about how to create a compelling value proposition https://meclabs.com/education/4-keys-to-compelling-value-proposition

If you want to get to know more or get in touch with Marcus, you can find more information in the links below: 

https://www.linkedin.com/in/marcus-samuelsson-value-first/ 

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