Lead Generation Strategies for B2B Tech Companies
The New Model of Selling: Selling to an Unsellable Generation - Jeremy Miner

The New Model of Selling: Selling to an Unsellable Generation - Jeremy Miner

November 23, 2022

Are you spending your budget trying to sell to an unsellable generation?

In this week’s podcast episode, we’re guested by Jeremy Miner who is the Founder of 7th Level Communications. Jeremy is a sales coach, and he will share his best tips and tricks on how you can sell better today to a generation that is not that always easily persuaded by sales messaging. Jeremy also shares insights on how to build a brand and brand awareness around it on social media, the power of it, and how he keeps getting leads through these platforms.

“You need to be a problem finder and problem solver, not a product pusher”

 

If you want to know more or get in touch with Jeremy, you'll find more information in the links below:

https://www.linkedin.com/in/jeremyleeminer/

https://7thlevelhq.com/about/

 

Using Programmatic Prospecting to Drive More Meetings – Brent Keltner

Using Programmatic Prospecting to Drive More Meetings – Brent Keltner

November 16, 2022

There are thousands of companies out there that are competing for the same buyer's attention. So how do you cut through the noise and land more meetings?

This week's podcast🎙is focusing on how one can make use of programmatic prospecting to drive more meetings. We are guested by Brent Keltner, author, founder, and president at Winalytics LCC, that’s a go-to-market- and revenue acceleration consultancy. Brent talks about the importance of aligning your teams, the role of personalized content in prospecting, and how to get through the middle of the funnel🔎

Brent gets into a few tips and tricks that you can use to personalize your go-to-market strategy, and make sure that you're delivering the right value to the right buyer persona💬

If you want to know more or get in touch with Brent, you'll find more information in the links below:

https://www.linkedin.com/in/bkeltner/

https://winalytics.com/meet-the-team-3/

https://ceoworld.biz/author/brent-keltner/

 

The Road to Profitability in a Sustainable Way – Jeremy Spijker

The Road to Profitability in a Sustainable Way – Jeremy Spijker

November 10, 2022

This week's podcast episode🎙is guested by Jeremy Spijker, Managing Director at Winning by Design. He is sharing the process that Winning by Design is adopting when working with high-growth companies to drive demand and leads📈

Jeremy emphasizes that it is crucial to make use of measurable data and scientific approaches in sales and marketing funnels. If you have a deep understanding of the whole process and the different elements within, and the underlying data, you can positively impact the performance – and be more profitable and sustainable in the long run!💫

 

If you want to know more or get in touch with Jeremy, you'll find more information in the links below👇🏼

https://www.linkedin.com/in/🏌🏻%E2%80%8D♂%EF%B8%8Fjeremy-spijker-85181527/

https://winningbydesign.com/about-us/

The Importance of Creativity in B2B Marketing – Jason Miller

The Importance of Creativity in B2B Marketing – Jason Miller

November 3, 2022

Do you know which professional skill can never be replaced by AI?

You’ll get the answer to this question in this week's podcast episode, by Jason Miller who’s joining us to talk about the importance of creativity in B2B marketing. Jason has worked at large companies such as Microsoft and LinkedIn but realized he likes it slightly smaller, and he is now Head of Brand and Content at Tyk Technologies.

Jason emphasizes that creativity is the differentiator and success factor, and his approach has successfully been adopted across multiple business lines. He has also won the coveted LinkedIn Transformation Award for his efforts.

If you want to know more or get in touch with Jason, you'll find more information in the links below:

https://www.linkedin.com/in/jsnmiller/

https://tyk.io

 

Random Acts of Marketing – John Ryan

Random Acts of Marketing – John Ryan

October 26, 2022

In this podcast episode, John Ryan talks about how to get the most out of your marketing efforts. 

As a CMO who's worked in the marketing field for 30 years, he's seen it all—and he's sharing his insights with us. For example, how you should plan your marketing strategy for the year ahead to avoid random acts of marketing. And how to efficiently get your team onboard with what you're aiming to achieve. Plus, he'll give you tips on how to ensure that you're getting the most out of your marketing budget.

Join us as we talk about how you avoid random acts of marketing and how you can tell whether your marketing succeeds or falls short due to your strategy.

If you want to know more or get in touch with John, you'll find more information in the links below:

https://www.linkedin.com/in/johnw-ryan/

https://authenticbrand.com/about/

Using Behavioral Science in Marketing – Nancy Harhut

Using Behavioral Science in Marketing – Nancy Harhut

October 20, 2022

In this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability.

Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understanding how people think and act when making purchasing decisions.

“Sometimes the negative framing in marketing can get more response, since people are afraid of doing mistakes and missteps.” – Nancy Harhut.

If you want to know more or get in touch with Nancy, you'll find more information in the links below:

https://www.linkedin.com/in/nancyharhut/

https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480

Tips for Building the Best B2B Marketing and Sales Tech Stack in 2022 - Thomas Armitage

Tips for Building the Best B2B Marketing and Sales Tech Stack in 2022 - Thomas Armitage

October 12, 2022

B2B marketing and sales technology are constantly evolving, and it can be tough to keep up.

In this week’s podcast episode, we'll be talking about the best practices for building a B2B marketing and sales tech stack that's going to work for you in 2022/2023.

Our guest is Thomas Armitage, a B2B marketing speaker and marketing tech guide who have an extensive career within marketing —and he'll be sharing his insights and advice for building a successful tech stack.

If you want to know more or get in touch with Thomas, you'll find more information in the links below:

https://www.linkedin.com/in/thomasjarmitage/

 

https://about.me/thomasjarmitage

10 Keys to Creating a Differentiated Experience – Stan Phelps

10 Keys to Creating a Differentiated Experience – Stan Phelps

October 6, 2022

Does your company want to learn more about how to create a differentiated experience? In this week's podcast episode we are joined by Stan Phelps who works to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences. He has authored six books about customer experience and employee engagement that all focus on the little ways to drive differentiation. Tune in and take part in the valuable insights Stan shares on this topic.  

“Your brand today is no longer what YOU tell people it is, it’s the differentiated experience that your EMPLOYEES deliver” - Stan Phelps. 

 

If you want to know more or get in touch with Stan, you'll find more information in the links below: 

https://www.linkedin.com/in/stanphelps/  

https://stanphelps.com  

 

Influential Leadership in the Tech Industry - Daniel Priestley

Influential Leadership in the Tech Industry - Daniel Priestley

September 28, 2022

Do you want to become a Key Person of Influence and stand out as the go-to person in your industry? In this podcast episode Daniel Priestley, Founder & CEO of Dent Global and Co-Founder at ScoreApp, talks about influential leadership in the tech industry. Daniel emphasizes the importance of why being engaged on social media is key to success for leaders within the tech industry. He also shares some predictions of success factors going forwards. 

 

Some questions answered during this episode are "Why create a platform to strengthen your company?" and "Why pitch in front of an audience?". 

 

If you want to know more or get in touch with Daniel, you'll find more information in the links below: 

 

https://www.linkedin.com/in/danielpriestley/   

 

https://www.dent.global/about-us/  

 

https://www.scoreapp.com/    

Partner Marketing Trends, Insights and Challenges in 2022 - Linda Rønningen

Partner Marketing Trends, Insights and Challenges in 2022 - Linda Rønningen

September 21, 2022

Do you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy.

 

Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a strategy that’s efficient within the field. She discusses how to attract your ultimate end customer in a world with more competitive channels being a part of their buying and decision-making process.

 

If you want to know more or get in touch with Linda, you'll find more information in the links below:

 

https://www.linkedin.com/in/lindaronningen/

 

https://www.crayon.com/us/about-us/

 

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