September 21, 2022
Do you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy.
Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a strategy that’s efficient within the field. She discusses how to attract your ultimate end customer in a world with more competitive channels being a part of their buying and decision-making process.
If you want to know more or get in touch with Linda, you'll find more information in the links below:
https://www.linkedin.com/in/lindaronningen/
https://www.crayon.com/us/about-us/
August 9, 2022
This week on the podcast you'll learn about how A.I. and interactive voice technology will disrupt audio content creation and distribution, and the new advertising opportunities it is creating. Carl Robinson, which shares his expertise on this topic is co-founder CEO of Rumble Studio which offers a SaaS platform for companies to launch and grow their brand on audio channels. Tune into the episode to learn about how you can utilize audio tech to facilitate marketing and provide value to your B2B business!
If you want to know more or get in touch with Carl, you'll find more information in the links below:
https://www.linkedin.com/in/carlrobins0n/
https://www.rumble.studio/about?hsLang=en
July 6, 2022
Do you want to improve your SEO and take it to the next level? Listen to this week's episode with Brandon Leibowitz to learn about how to best approach your current SEO strategy and some top tips and tricks to improve it going forward. Brandon is an LA-based SEO expert and owner of SEO Optimizers, an agency that specialize in search engine optimization, website design, social media, and paid advertising.
If you want to know more or get in touch with Brandon, you'll find more information in the links below:
https://www.linkedin.com/in/brandonleibowitz/
https://seooptimizers.com/about/
June 15, 2022
In this week's podcast episode we had the pleasure of interviewing Leanne Chescoe, Senior Manager Field Marketing EMEA at Demandbase. In the episode Leanne is sharing the results from a ABM survey recently carried out by Demandbase in the EMEA region. The aim of the survey was to find out how ABM strategies differ across Europe, and this was done by interviewing 10 senior sales and marketing leaders based in the UK, Germany and Benelux region.
Tune into the episode to learn about the uncovered truth of ABM strategies in Europe. If you want to know more or get in touch with Leanne, you'll find more information in the links below:
https://www.linkedin.com/in/leannechescoe/
https://www.demandbase.com/about-us/
June 9, 2022
How can one bring humans and search bots together?
This week's podcast guest, Jeff Coyle, is sharing his expertise on this topic, why it is important to consider, as well as other insights into the area of SEO content marketing. Jeff Coyle is Co-founder and Chief Product Officer for MarketMuse and he has 20+ years of experience helping companies increase their online presence and profitable revenues.
If you want to know more or get in touch with Jeff, you'll find more information in the links below:
https://www.linkedin.com/in/jeffcoyle/
https://www.marketmuse.com/about/
June 3, 2022
Do you want to get a sneakpeak into the future of selling? Then you should tune into this week's episode of our podcast where we had the honor of interviewing Tony Hughes. In the episode some future predictions are shared; around what sales skills that will be needed, optimal sales outreach, as well as how B2B marketers' sales tech stacks can be developed going forward.
Tony is a Best-selling Author, Management Consultant, Keynote Speaker and Sales Trainer. He has 35+ years of proven performance as an individual contributor, sales leader and CEO and he frequently speaks, writes, consults and trains on B2B selling and sales leadership.
Are you curious to know more about Tony? Check out the links below.
LinkedIn: https://www.linkedin.com/in/hughestony/?originalSubdomain=au
Website: https://www.tonyhughes.com.au/
May 25, 2022
What is your recipe for creating a perfect message that can not only strengthens your brand but also influences people to take a certain action?
In this week’s episode, we have a very special guest; Tim Ash with us. Tim will discuss the psychology behind decision making and how you can influence people’s actions.
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
Are you curious to know more about Tim? Check out the links below.
Website: https://timash.com/
LinkedIn: https://www.linkedin.com/in/timash/
![How sales and marketing can work together within agile frameworks - Bethan Vincent]()
May 17, 2022
Should sales and marketing be combined, is a commonly asked question. A symbiosis of sales and marketing team can indeed accelerate success, and bring growth to a business. However, there are a few tricks to know on how to make that relationship work seamlessly.
In today’s episode, Bethan Vincent will be discussing the the topic on “How sales and marketing can work together within agile frameworks” and share her expertise.
Bethan is B2B Marketing Consultant with over 10+ year’s experience in technology and the digital sector. She has taken on companies like Google and AWS through innovative positioning, customer-centric messaging and delivering campaigns with a test and learn mentality. Bethan has created marketing departments and teams from scratch, built out full go-to-market strategies and advised at a board level.
More about Bethan below:
Website: https://www.bethanvincent.com/
LinkedIn: https://www.linkedin.com/in/bethanvincent/?originalSubdomain=uk
Podcast: https://www.bethanvincent.com/the-brave-podcast
May 11, 2022
In this podcast episode, you will find out how to reach the Millennial generation.
We are excited to welcome the founder of MRY agency, author of best-selling book, as well as an expert in social media marketing - Matt Britton!
Matt has a unique and deep domain expertise in the Millennial generation and has inspired and educated the world’s leading brands on the state of new consumers and its effect on business models, consumer trends and the media landscape.
Enjoy this episode and get inspired!
If you are curios to know more about Matt, follow the link below.
https://www.linkedin.com/in/mattbbritton/
May 3, 2022
In this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares nine elements of a story and how marketers can approach the storytelling framework and put it to use in day-to-day business. Listen to the episode to learn more and get some inspiration to aid your B2B Tech marketing!
If you want to know more or get in touch with Frank, you'll find more information in the links below:
https://www.frankrose.com/
https://www.linkedin.com/in/frankrose/
