What do the most successful B2B marketers do to generate great leads? Each month our CEO Jakob Löwenbrand interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t. Together with our guests we help you find the best lead generation techniques and methods on all aspects of the lead generation process.
In this podcast episode, the marketing expert Aimee Treasure teaches us how we can get the sales and marketing to work better together.
If you want to know more or get in touch with Aimee and her expertise, you find more information in the links below:
https://www.linkedin.com/in/aimeetreasure/?originalSubdomain=uk
https://blog.v-hr.com/vhrworkforcesolutions/author/aimee-treasure
In this podcast episode we talk about how value proposition leads to better engagement with the founder of OPAAT-SWY Consulting, Lyndon Brathwaite. Get Lyndon’s tips on how you engage prospects through giving value, why giving value is getting more and more relevant in B2B and much more.
If you want to know more or get in touch with Lyndon and OPAAT-SWY, you find more info in the links below:
https://www.linkedin.com/in/opaatswy/?originalSubdomain=tt
https://www.opaatswy.com/
Learn how to create the best Buyer Persona for your Business. In this podcast episode Stormie Andrews, President of Yokel Local Internet Marketing and author of the book The World’s Best Buyer Persona System, teach us how to create a Buyer Persona in the right way.
Do you want to take part of the promotion code Stormie is mentioning in the episode, follow this link: https://www.yokellocal.com/on-air-offer
If you want to know more or get in touch with Stormie and Yokel Local Internet Marketing, Follow the links below:
https://www.linkedin.com/in/stormieandrews/
Get the opportunity to learn all you need to know about webinars. In this podcast episode we talk about how to create & market a highly converting sales webinar with Teresa Heath-Wareing, Director at THW Marketing Limited.
If you want to know more or get in touch with Teresa, follow the links below:
https://teresaheathwareing.com/
https://www.linkedin.com/in/teresaheathwareing/
Learn how to move beyond simple sales operations in this episode together with Matt Heinz, President and Founder of Heinz Marketing. We discuss Matt's soon to be released book "The predictable pipeline: How growth-oriented companies deliver repeatable, scalable, and profitable marketing-driven results" and how you build an effective pipeline.
If you want to know more or get in touch with Matt and Heinz Marketing, you find more info in the links below:
https://www.heinzmarketing.com/
Learn how podcasting can help you succeed with your B2B content marketing together with Lindsay Tjepkema, CEO and CO-founder of Casted. You will get tips about how to start and maintain a B2B podcast and learn about the biggest challenges and how to overcome them.
If you want to know more or get in touch with Lindsay and Casted, you find more info in the links below:
https://casted.us/
https://twitter.com/gocasted?lang=en
https://twitter.com/castedlindsay?lang=en
Learn the best PPC strategies to generate leads in 2020 together with Andrea Cruz, Digital Marketing Manager at KoMarketing. Also, Andrea gives her answer to the question that everybody asks – Should you be advertising on the new expansive platform TikTok?
If you want to know more or get in touch with Andrea and KoMarketing, Follow the links below:
https://twitter.com/andreacruz92
https://www.linkedin.com/in/acruzlopez/
Learn how to do a compelling B2B presentation with Richard Goring, Director of Brightcarbon. In this episode Richard share his five steps on how to do a compelling B2B presentation to reach out to and engage your audience.
If you want to know more or get in touch with Richard and Brightcarbon, follow the links below:
https://twitter.com/brightcarbon
Learn about the traits of successful salespeople in this episode together with Mary Grothe, Founder and CO-founder of Sales BQ. We discuss the new phenomenon "BQ" – what it is, how to start and why it's important.
If you want to know more or get in touch with Mary and Sales BQ, you find more info in the links below:
https://www.linkedin.com/in/marygrothe/
In this episode you will learn what’s worth knowing about LinkedIn advertising. AJ Wilcox, the biggest LinkedIn ad spender and Founder of B2Linked will share valuable tips on how to optimize your LinkedIn advertisement efforts and how it differs compared to Google Ads.
If you want to know more or get in touch with AJ and B2Linked, you find more info in the link below: https://b2linked.com/
