April 26, 2022
Why is having a solid brand voice essential and relevant, even in the context of B2B? And how do you keep your brand voice consistent at scale? These questions, among others, will be discussed and answered in this week's podcast episode with Justin Blackman, Brand Voice Expert & Copywriter at Pretty Fly Copywriting. In the episode, Justin also presents his WTF framework (words, tone, and frequency) and provides examples of companies who have succeeded with their brand voice. According to Justin, all the people say he's "pretty fly for a write guy", so make sure to tune in to this great episode to receive some valuable brand voice tips!
If you want to know more or get in touch with Justin, you find more information in the links below:
https://www.linkedin.com/in/justinblackman/
https://prettyflycopy.com/
April 20, 2022
Listen in to this week’s podcast interview with Riaz Kanani, ABM expert and CEO at Radiate B2B, to immerse yourself into the world, and the rise, of ABM.
Here are some of the questions that you can expect to have answered in the podcast interview: What is the next big wave for marketers to catch? What business value does ABM adoption at scale contribute with?; How do marketers today harvest their ABM platforms in the best way?; What to focus on as a CMO the coming year?; What should a CMO do to have a tidy CRM-base to facilitate ABM?
If you want to know more or get in touch with Riaz, you find more information in the links below:
https://www.linkedin.com/in/riazkanani/?originalSubdomain=uk
https://radiateb2b.com/#about
![Understanding the Essence of Marketing]()
April 13, 2022
Sometimes it’s difficult to stay on top of all the new marketing trends. It’s easy to get lost in the constantly evolving world of tech and sometimes we do forget the fundamentals, the essence of marketing. What does truly drive customers through the funnel, and making them choose your product?
Listen to this week’s podcast episode with Marcus Samuelsson, a value-driven marketing strategist, who shares his passion for value-based marketing and points out some of his key marketing principles and how to create a solid process, that will guarantee success.
As referenced by Marcus in the podcast, here is an inspiring video by Julian Cole https://youtu.be/jp9NQTDYQ48 as well as a very useful article, about how to create a compelling value proposition https://meclabs.com/education/4-keys-to-compelling-value-proposition
If you want to get to know more or get in touch with Marcus, you can find more information in the links below:
https://www.linkedin.com/in/marcus-samuelsson-value-first/
April 6, 2022
How do you build trust with C-levels?
In this week’s episode we are going to listen to Angel Ribo, known as the CEO Confidant, who will highlight the topic “How to reach CEOs and C-levels since Covid”. In the past 21 years, Angel has helped over 1500 CEOs in 33 different countries to accelerate the growth of their businesses.
Tune in to this inspiring session with Angel and learn how to build trust with CEOs and C-levels around the world.
If you want to get to know more or get in touch with Angel, you can find more information in the links below:
LinkedIn: https://www.linkedin.com/in/angelribo/
March 9, 2022
In this week's podcast episode we had David Meerman Scott as a guest. David is an Entrepeneur, Advisor, Keynote Speaker and Wall Street Journal Bestselling Author. Quite recently he published book called Fanocracy: “Turning Fans into Customers and Customers into Fans”. In the episode David among other things discusses how the idea of fanocracy is relevant for B2B companies, and how to go about it both in theory and practice.
February 25, 2022
In this podcast episode we had the honor to digitally meet Geoffrey Moore to interview him about his impactful framework and discuss whether it stands the test of time. His book Crossing the Chasm has been read by millions of people throughout the years and has helped tech companies face challenges in implementing new disruptive tech products into the mainstream market. Listen in to this special tribute episode to hear about up to date insights about the framework, practical examples related to today's high tech marketing space and much more!
If you want to know more or get in touch with Geoffrey, you find more information in the links below:
http://www.geoffreyamoore.com/
https://www.linkedin.com/in/geoffreyamoore//
February 16, 2022
In this episode we had the pleasure to speak to Ahava Leibtag, who is the president and owner of Aha Media Group. Ahava has more than 20 years of experience in writing, messaging and marketing. She’s a thought leader on content strategy and content marketing and has written a book, "The Digital Crown", that explores the intersection of content strategy and content marketing. In the podcast episode Ahava shares her best tips on how you can be brave with your content marketing.
If you want to know more or get in touch with Ahava, you find more information in the links below:
https://www.linkedin.com/in/ahavaleibtag/
https://ahamediagroup.com/about-us/
February 11, 2022
In this episode we got to talk to Pieter Limburg who is the CEO, Founder and Head of Product at Mobilo. Mobilo's business idea is to turn meetings into leads and to empower better business connections across the globe with the help of digital business cards. Throughout the episode Pieter talks about some tips and tricks for making the most out of an in-person meeting and turn it into a lead.
If you want to know more or get in touch with Pieter, you can find more information in the links below:
https://www.linkedin.com/in/pieterlimburg/
https://www.mobilocard.com/about-us
February 3, 2022
For this podcast episode, we got the opportunity to talk to the often referred to as godfather of category design: Cristopher Lochhead. In the podcast Christopher talks about legendary category design and how it is now the greatest time in history to be a technology entrepreneur and much more.
If you want to get to know more or get in touch with Christopher, you can find more information in the links below:
https://lochhead.com
https://www.linkedin.com/in/christopherlochhead/
