Lead Generation Strategies for B2B Tech Companies

https://feed.podbean.com/brightvisionpodcast/feed.xml

What do the most successful B2B marketers do to generate great leads? Each month our CEO Jakob Löwenbrand interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t. Together with our guests we help you find the best lead generation techniques and methods on all aspects of the lead generation process.

Crossing The Chasm - 30 Years Later - Geoffrey Moore

February 25, 2022

In this podcast episode we had the honor to digitally meet Geoffrey Moore to interview him about his impactful framework and discuss whether it stands the test of time. His book Crossing the Chasm has been read by millions of people throughout the years and has helped tech companies face challenges in implementing new disruptive tech products into the mainstream market. Listen in to this special tribute episode to hear about up to date insights about the framework, practical examples related to today's high tech marketing space and much more!

If you want to know more or get in touch with Geoffrey, you find more information in the links below:

http://www.geoffreyamoore.com/

https://www.linkedin.com/in/geoffreyamoore//

How to Be Brave With Your Content Marketing - Ahava Leibtag

February 16, 2022

In this episode we had the pleasure to speak to Ahava Leibtag, who is the president and owner of Aha Media Group. Ahava has more than 20 years of experience in writing, messaging and marketing. She’s a thought leader on content strategy and content marketing and has written a book, "The Digital Crown", that explores the intersection of content strategy and content marketing. In the podcast episode Ahava shares her best tips on how you can be brave with your content marketing.

If you want to know more or get in touch with Ahava, you find more information in the links below:

https://www.linkedin.com/in/ahavaleibtag/

https://ahamediagroup.com/about-us/

Lead Generation IRL - Pieter Limburg

February 11, 2022

In this episode we got to talk to Pieter Limburg who is the CEO, Founder and Head of Product at Mobilo. Mobilo's business idea is to turn meetings into leads and to empower better business connections across the globe with the help of digital business cards. Throughout the episode Pieter talks about some tips and tricks for making the most out of an in-person meeting and turn it into a lead.

If you want to know more or get in touch with Pieter, you can find more information in the links below:

https://www.linkedin.com/in/pieterlimburg/

https://www.mobilocard.com/about-us

How to create legendary category design for tech companies – Christopher Lochhead

February 3, 2022

For this podcast episode, we got the opportunity to talk to the often referred to as godfather of category design: Cristopher Lochhead. In the podcast Christopher talks about legendary category design and how it is now the greatest time in history to be a technology entrepreneur and much more.

If you want to get to know more or get in touch with Christopher, you can find more information in the links below:

https://lochhead.com

https://www.linkedin.com/in/christopherlochhead/

Enabling Digital Transformation Through ABM – Thad Kahlow

January 26, 2022

In this podcast episode, the CEO of BusinessOnline, Thad Kahlow, talks about how one can enable digital transformation with the help of ABM. Thad also shares some hands-on ABM examples as well as predictions for ABM going forward.

If you want to know more or get in touch with Thad, you can find more information in the links below:

https://www.linkedin.com/in/thadkahlow/

https://www.businessol.com/about

Relationship Sales at Scale – Dan Englander

January 12, 2022

In this week’s episode we get to listen to Dan Englander who is the CEO and Founder of Sales Schema. Dan, who is a sales and marketing expert, shares his best tips on how to manage relationships sales at scale.

If you want to know more or get in touch with Dan, you can find more information in the links below:

https://www.linkedin.com/in/danenglander

https://www.salesschema.com/about/

Global B2B Messaging and The Human Truth in Global B2B Campaigns – Tony Riley

January 5, 2022

In this podcast episode, the President of Mx Group, Tony Riley talks about global B2B campaigns and the human truth in these.

If you want to know more or get in touch with Tony, you can find more information in the links below:

https://www.linkedin.com/in/riley1/

https://www.themxgroup.com/about/

Understanding The Core Ingredients to CX Success – Oliver Budworth

December 15, 2021

In this podcast episode Oliver Budworth, Head of Strategy at the the B2B customer experience (CX) agency The Croc, talks about the core ingredients to CX Success.

If you want to know more or get in touch with Oliver, you find more information in the links below:

https://www.linkedin.com/in/oliverlb/?originalSubdomain=uk

https://thecroc.com/

Programmatic Paid Social for B2B Marketing – Sam Karow

December 1, 2021

In this podcast episode, Sam Karow, President and founder of the marketing and media agency Effective, talks about programmatic paid social for B2B marketing. He touches upon best practices, some future predictions and much more.

If you want to know more or get in touch with Sam, you find more information in the links below:

https://www.linkedin.com/in/sam-karow-39044b5/

https://www.effectivemc.com

Insights into effective ABM trends for SaaS in 2022 – Shira Abel

November 24, 2021

In this podcast episode Shira Abel, CEO & founder of the digital marketing and design agency Hunter & Bard, talks about ABM strategies and where it is heading in 2022.

If you want to know more or get in touch with Shira, you find more information in the links below:

https://www.linkedin.com/in/shiraabel/

https://hunterandbard.com/