Tech Marketing Trends

Demand generation and the importance of branding in B2B Saas - Riikka Söderlund

In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund.
Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems.

Join the discussion to learn more about:

• Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape
• What role effective branding plays in differentiating B2B SaaS businesses and forging lasting impressions with target audiences
• Key considerations for building an effective demand generation motion and GTM motion for B2B SaaS businesses
• Where to start building GTM motions
• The role of content marketing in demand generation today
• And much more!

Whether you are a marketing professional or a sales leader, this episode is not to be missed. Get valuable insights and practical tips from one of the best in the industry!

Connect with Riikka on LinkedIn: https://www.linkedin.com/in/riikkasoderlund/

Visit the Katana Cloud Inventory website: https://katanamrp.com/

B2B Prospecting on LinkedIn with AI

Ever wondered how AI could level up your prospecting on LinkedIn?

In the latest episode of Brightvision's podcast series, Tech Marketing Trends, we explore this notion with Jason Tan, founder of Engage AI. Jason is a leading expert in leveraging artificial intelligence to transform how businesses identify and engage potential clients on LinkedIn.

Join the discussion to learn more about:

• How AI is transforming global business engagement, especially on platforms like LinkedIn.
• The best strategies for leveraging AI to augment LinkedIn prospecting and enhance sales pipelines.
• How AI can support technical founders in marketing and sales when they lack the expertise in these areas.
• Maintaining authenticity while using AI to engage with prospects on LinkedIn.
• The future of AI in job markets, particularly in relation to offshore workforces.

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jpctan/ Visit the Engage AI website: https://engage-ai.co/

The future of content marketing - Robert Rose

In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100.

Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered innovative content strategies to compete against industry giants. Today, Robert continues to guide organizations worldwide in optimizing their content marketing efforts through his consulting firm.

Tune in to this episode and learn about:

• The evolution of content marketing
• The impact of AI on content marketing
• Content strategies that prioritize trust and utility over mere attention-grabbing tactics.
• The importance of collecting and responsibly using first-party data
• Success stories in content marketing

And much more!

Get in touch with Robert on LinkedIn: https://www.linkedin.com/in/robrose/

Visit The Content Advisory website: https://contentadvisory.net/

The ABM Effect - Alisha Lyndon

Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.

This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships.

Tune in to this episode and learn about:

• The evolution of ABM
• The impact of ABM on the B2B Tech landscape
• Practical tips for implementing successful ABM strategies
• How ABM enhances customer acquisition and drives demand

And much more!

Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon

Visit the Momentum ITSMA website: https://momentumitsma.com

The truth about pricing: How to apply behavioral economics so customers buy - Melina Palmer

• Interested to know why people pay $200 for a grilled sandwich?
• Did you know that humans make an average of 35,000 decisions daily?
• As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making?

Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.

Tune in to this episode to learn how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders.

She also talks about B2B pricing strategies: The importance of distinguishing between quality versus value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales.

Get in touch with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/

Visit the The Brainy Business website: https://thebrainybusiness.com/

Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places - Emily Block

How can businesses make the world a better place and make money at the same time?

Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business.

 

Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging environments.

Tune in to hear about:

• Case studies of businesses operating and making a difference in remote, "tough places"
• Emily’s take on Corporate Social Responsibility
• The biggest hold-up preventing companies from expanding into less established economies
• Innovative strategies businesses are employing to thrive in these high-risk markets
• Metrics businesses in these environments should focus on when measuring success 
• Opportunities and untapped potential for companies right now
• And much more!
  
  
  

Get in touch with Emily on LinkedIn: https://www.linkedin.com/in/emily-block-b68b5a40

Visit the her website: https://www.profemilyblock.com

The Law of Attraction - Justin Michael

Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner.

Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he is one of the world’s most influential consultants and has advised more than 200+ tech companies on the principles of the Justin Michael Method (JMM).

Tune in to this episode to learn more about the Justin Michael Method and how these techniques have helped clients scale their businesses phenomenally.

Justin is a best-selling author of five books, including  Attraction Selling: Unleashing The Law Of Attraction To Multiply Sales Results With Music, Sleep, And The Justin Michael Method 3.0.

He is also the co-founder of Hard Skill Exchange, the world’s first B2B marketplace where top sales practitioners exchange best practices, strategies, and techniques to set more qualified meetings and unlock better opportunities.

Get in touch with Justin on LinkedIn: https://www.linkedin.com/in/michaeljustin/

Visit the Hard Skill Exchange website:

https://hardskill.exchange/

 

Crafting compelling B2B SaaS narratives

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?

Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts.

Tune in to this episode and learn about:

• How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information
• How to turn campaign data into insights you can leverage to create better content
• Naomi’s winning approach to buyer personas
• Tailoring messaging for multiple personas

And much more!

Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/

Visit the Storylogick website: https://storylogick.com/

Navigating the future of tech sales - Tony Hughes

What does B2B sales success look like today? You are about to find out!

This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results.

Tune in to this episode and learn about:

• The most significant changes that happened in B2B sales over the last few years
• What part of the sales funnel is most affected by these changes
• How AI is reshaping the sales process
• What makes a good tech stack in 2024
• Risks sales and marketing companies run concerning damage to their brand
• Staying relevant in a highly competitive B2B market

And much more!

Get in touch with Tony on LinkedIn: https://www.linkedin.com/in/hughestony/

Visit the Sales IQ Global website: https://www.salesiqglobal.com/

The Power of LinkedIn Ads - AJ Wilcox

Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you!

This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedIn’s unique advertising capabilities.

Tune in to learn about:

- What differentiates LinkedIn as the advertising platform to communicate with your target audience

- What significant changes LinkedIn has made to its advertising platform in the last year and how these       changes impact advertisers

- Audience segmentation and LinkedIn’s targeting capabilities

And much more!

Get in touch with AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Visit the B2Linked website: https://b2linked.com/