What do the most successful B2B marketers do to generate great leads? Each month our CEO Jakob Löwenbrand interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t. Together with our guests we help you find the best lead generation techniques and methods on all aspects of the lead generation process.
Episodes
Wednesday Oct 26, 2022
Wednesday Oct 26, 2022
In this podcast episode, John Ryan talks about how to get the most out of your marketing efforts.
As a CMO who's worked in the marketing field for 30 years, he's seen it all—and he's sharing his insights with us. For example, how you should plan your marketing strategy for the year ahead to avoid random acts of marketing. And how to efficiently get your team onboard with what you're aiming to achieve. Plus, he'll give you tips on how to ensure that you're getting the most out of your marketing budget.
Join us as we talk about how you avoid random acts of marketing and how you can tell whether your marketing succeeds or falls short due to your strategy.
If you want to know more or get in touch with John, you'll find more information in the links below:
https://www.linkedin.com/in/johnw-ryan/
https://authenticbrand.com/about/
Thursday Oct 20, 2022
Thursday Oct 20, 2022
In this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability.
Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understanding how people think and act when making purchasing decisions.
“Sometimes the negative framing in marketing can get more response, since people are afraid of doing mistakes and missteps.” – Nancy Harhut.
If you want to know more or get in touch with Nancy, you'll find more information in the links below:
https://www.linkedin.com/in/nancyharhut/
https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
B2B marketing and sales technology are constantly evolving, and it can be tough to keep up.
In this week’s podcast episode, we'll be talking about the best practices for building a B2B marketing and sales tech stack that's going to work for you in 2022/2023.
Our guest is Thomas Armitage, a B2B marketing speaker and marketing tech guide who have an extensive career within marketing —and he'll be sharing his insights and advice for building a successful tech stack.
If you want to know more or get in touch with Thomas, you'll find more information in the links below:
https://www.linkedin.com/in/thomasjarmitage/
Thursday Oct 06, 2022
Thursday Oct 06, 2022
Does your company want to learn more about how to create a differentiated experience? In this week's podcast episode we are joined by Stan Phelps who works to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences. He has authored six books about customer experience and employee engagement that all focus on the little ways to drive differentiation. Tune in and take part in the valuable insights Stan shares on this topic.
“Your brand today is no longer what YOU tell people it is, it’s the differentiated experience that your EMPLOYEES deliver” - Stan Phelps.
If you want to know more or get in touch with Stan, you'll find more information in the links below:
https://www.linkedin.com/in/stanphelps/
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
Do you want to become a Key Person of Influence and stand out as the go-to person in your industry? In this podcast episode Daniel Priestley, Founder & CEO of Dent Global and Co-Founder at ScoreApp, talks about influential leadership in the tech industry. Daniel emphasizes the importance of why being engaged on social media is key to success for leaders within the tech industry. He also shares some predictions of success factors going forwards.
Some questions answered during this episode are "Why create a platform to strengthen your company?" and "Why pitch in front of an audience?".
If you want to know more or get in touch with Daniel, you'll find more information in the links below:
https://www.linkedin.com/in/danielpriestley/
https://www.dent.global/about-us/
Wednesday Sep 21, 2022
Wednesday Sep 21, 2022
Do you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy.
Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a strategy that’s efficient within the field. She discusses how to attract your ultimate end customer in a world with more competitive channels being a part of their buying and decision-making process.
If you want to know more or get in touch with Linda, you'll find more information in the links below:
https://www.linkedin.com/in/lindaronningen/
https://www.crayon.com/us/about-us/
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
This week on the podcast you'll learn about how A.I. and interactive voice technology will disrupt audio content creation and distribution, and the new advertising opportunities it is creating. Carl Robinson, which shares his expertise on this topic is co-founder CEO of Rumble Studio which offers a SaaS platform for companies to launch and grow their brand on audio channels. Tune into the episode to learn about how you can utilize audio tech to facilitate marketing and provide value to your B2B business!
If you want to know more or get in touch with Carl, you'll find more information in the links below:
https://www.linkedin.com/in/carlrobins0n/
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
Do you want to improve your SEO and take it to the next level? Listen to this week's episode with Brandon Leibowitz to learn about how to best approach your current SEO strategy and some top tips and tricks to improve it going forward. Brandon is an LA-based SEO expert and owner of SEO Optimizers, an agency that specialize in search engine optimization, website design, social media, and paid advertising.
If you want to know more or get in touch with Brandon, you'll find more information in the links below:
https://www.linkedin.com/in/brandonleibowitz/
https://seooptimizers.com/about/
Wednesday Jun 15, 2022
Wednesday Jun 15, 2022
In this week's podcast episode we had the pleasure of interviewing Leanne Chescoe, Senior Manager Field Marketing EMEA at Demandbase. In the episode Leanne is sharing the results from a ABM survey recently carried out by Demandbase in the EMEA region. The aim of the survey was to find out how ABM strategies differ across Europe, and this was done by interviewing 10 senior sales and marketing leaders based in the UK, Germany and Benelux region.
Tune into the episode to learn about the uncovered truth of ABM strategies in Europe. If you want to know more or get in touch with Leanne, you'll find more information in the links below:
https://www.linkedin.com/in/leannechescoe/
Thursday Jun 09, 2022
Thursday Jun 09, 2022
How can one bring humans and search bots together?
This week's podcast guest, Jeff Coyle, is sharing his expertise on this topic, why it is important to consider, as well as other insights into the area of SEO content marketing. Jeff Coyle is Co-founder and Chief Product Officer for MarketMuse and he has 20+ years of experience helping companies increase their online presence and profitable revenues.
If you want to know more or get in touch with Jeff, you'll find more information in the links below:
https://www.linkedin.com/in/jeffcoyle/