B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Thursday Mar 02, 2023
A Deep Dive into B2B Leadership Best Practices for Change - Gina Balarin
Thursday Mar 02, 2023
Thursday Mar 02, 2023
Join us in our latest podcast episode with Gina Balarin, a passionate corporate storyteller with 15+ years of marketing and leadership experience. As the founder, director, and chief dot connector at Verballistics, Gina shares her valuable insights on B2B leadership best practices for change.
In this episode, Gina shares her expert insights on...
🔑 Effective internal communication strategies.
🔑 Adapting communication styles, and the importance of listening in effective communication.
🔑 Navigating the challenges of implementing change within organizations and driving positive outcomes.
Tune in now to gain valuable insights on B2B leadership best practices for change and discover how you can implement these strategies in your organization for maximum impact 📈
You can now also watch our video podcast on YouTube as well! 🎥
Check it out here!
If you want to know more or get in touch with Gina, you can check out more information through the links below:
Thursday Feb 23, 2023
Leveraging LinkedIn for Optimal B2B Growth in 2023 - Michelle J. Raymond
Thursday Feb 23, 2023
Thursday Feb 23, 2023
Are you interested in leveraging the full potential of LinkedIn for B2B success in 2023?
Then you won't want to miss our latest podcast episode featuring Michelle J Raymond J. Raymond, a globally recognized LinkedIn B2B Consultant and Founder of Good Trading Co - LinkedIn B2B for Growth Corporate Training. With over 20 years of experience in B2B sales, Michelle discovered the power of social selling on LinkedIn eight years ago and has since become an expert in LinkedIn optimization, including writing books on the topic.
In the episode, Michelle shares how to leverage LinkedIn to build relationships, optimize a company page for maximum engagement and visibility, create click-worthy content for your page, and more. Tune in and start unlocking the potential of LinkedIn for your business!
Tune in to hear Michelle's insider tips and tricks on how to make the most of LinkedIn and grow your B2B business in 2023!
You can now also watch our video podcast on YouTube as well!
Check it out here 🎥
If you want to know more or get in touch with Michelle, you can check out more information through the links below:
https://www.linkedin.com/in/michelle-raymond-goodtradingco/
https://michellejraymond.com/
https://goodtradingco.com.au/
Wednesday Feb 08, 2023
Boosting Demand Generation Success - Adam Holmgren
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
Are you looking to enhance your existing demand generation strategy and attract even more high-quality leads? 💡
Then you should listen into this week’s podcast episode, where we are joined by Adam Holmgren, the Global Demand Generation Strategy Lead at GetAccept.
The episode will among other things be about…
🎯 ... understanding the concept of demand gen.
🎯 ... the importance of focusing on quality leads rather than quantity.
🎯 ... what metrics to use in your demand gen strategy.
Listen into the full episode with Adam here to get all the insights!
You can also watch our video podcast on YouTube as well! 🎥
Check it out here: https://youtu.be/ouaJ2hRwJuk
If you want to know more or get in touch with Adam, you can check out more information through the links below:
https://www.linkedin.com/in/adam-holmgren/
www.demandgenerationmovement.com
Wednesday Jan 25, 2023
The Journey to Silo-Free Content Strategy - Ashley Faus
Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
How can we shift from being fully funnel-based to using a silo-free content strategy?
In this week’s podcast episode, we are joined by Ashley Faus, the Director of Integrated Product Marketing of Atlassian.
This episode will be all about…
💡 ... the importance of rethinking the audience journey.
💡 ... how to create a silo-free content strategy.
💡 ... introducing the "playground" and silo-free content strategy concept to your team.
👇🏼 Listen to the full episode with Ashley here to get all the insights!
If you want to know more or get in touch with Ashley, you can check out more information through the links below:
https://www.linkedin.com/in/ashleyfaus/
Friday Jan 20, 2023
Friday Jan 20, 2023
Want to find out how 6-Figure buyers would buy in 2023?
In this week’s podcast episode, we are joined by Omprakash Karuppanan, the Founder & CEO of a B2B Marketing Agency, Fuego Systems.
This episode will be all about…
💡 ... how different is the B2B buyer’s journey today.
💡 ... how dark social is affecting your brand.
💡 ... trends and tactics in Account-based Marketing.
👇🏼 Listen to the full episode with Omprakash here to get all the insights!
If you want to know more or get in touch with Omprakash, you can check out more information through the links below:
https://www.linkedin.com/in/omprakashmarketing/
https://www.linkedin.com/company/fuego-systems/
https://sendfox.com/lp/10ogwg
Thursday Jan 05, 2023
Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli
Thursday Jan 05, 2023
Thursday Jan 05, 2023
Interested in discovering the key to B2B success in driving innovation and growth for your company? 🔑
Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want.
In this episode, Étienne gives you an insider’s guide to..
💡… what the crucial elements are when innovating and driving growth in b2b tech companies.
💡... the foundation of lean B2B marketing.
💡… how"re-energizing" your product can benefit you and your customers.
Listen to the full episode here to get all the insights!
If you want to know more or get in touch with Étienne, you can check out more information through the links below:
https://www.linkedin.com/in/egarbugli/
https://www.linkedin.com/company/leanb2b/
Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
Do you want to know more about how to break through the noise with the help of website personalization and targeted B2B content?
In this week’s podcast episode, we’re guested by Kirsty Dawe, who’s CEO of the B2B website personalization software company Webeo.
In the episode Kirsty shares insights around...
💡 The challenges of website personalization.
💡 What Tech companies should start with and how to go about when implementing and using a more efficient personalized strategy.
💡 How to attract your ultimate end customer with targeted content in a world with more competitive channels being a part of their buying and decision-making process.
💡 Biggest dos and don’ts when it comes to website personalization and gives her take on why she thinks it’s key in B2B marketing to break through the noise.
Listen to the full episode to get all the insights!
If you want to know more or get in touch with Kirsty, you'll find more information in the links below:
https://www.linkedin.com/in/kirstydawe/
https://www.webeo.com/about-us/
Friday Dec 02, 2022
[Extra Episode] Celebrating 100 Podcast Episodes – Jakob Löwenbrand
Friday Dec 02, 2022
Friday Dec 02, 2022
In this extra episode, our host Jakob Löwenbrand shares some insights and highlights inspired by our previous guests and episodes. By listening you take part in some snippets from episodes with Christopher Lochhead, Nancy Harhut and Geoffrey Moore.
Don’t forget to subscribe so you don’t miss our many upcoming episodes guested by thought leaders in the fields of B2B tech marketing and sales!
If you want to know more or get in touch with Jakob, you'll find more information in the links below:
https://www.linkedin.com/in/jakoblowenbrand/
https://brightvision.com/about-us
Thursday Dec 01, 2022
How to Grow Fast as a B2B Company with Digital Marketing - Neil Patel
Thursday Dec 01, 2022
Thursday Dec 01, 2022
Do you want to grow fast as a B2B company with digital marketing?
In this week’s podcast episode, we welcome Neil Patel who is a well-seasoned professional marketer as well as an author and entrepreneur. He’s a Co-founder of NP Digital which focuses on creating innovative, adaptive, and data-driven digital marketing plans.
Neil shares insights on some low-hanging fruits and key drivers for B2B tech companies to spur revenue growth. He gives a picture of how much time he puts into creating content, and how an omnichannel approach is the way to go to succeed with digital marketing.
If you want to know more or get in touch with Neil, you'll find more information in the links below:
https://www.linkedin.com/in/neilkpatel/
https://neilpatel.com
Wednesday Nov 23, 2022
The New Model of Selling: Selling to an Unsellable Generation - Jeremy Miner
Wednesday Nov 23, 2022
Wednesday Nov 23, 2022
Are you spending your budget trying to sell to an unsellable generation?
In this week’s podcast episode, we’re guested by Jeremy Miner who is the Founder of 7th Level Communications. Jeremy is a sales coach, and he will share his best tips and tricks on how you can sell better today to a generation that is not that always easily persuaded by sales messaging. Jeremy also shares insights on how to build a brand and brand awareness around it on social media, the power of it, and how he keeps getting leads through these platforms.
“You need to be a problem finder and problem solver, not a product pusher”
If you want to know more or get in touch with Jeremy, you'll find more information in the links below:
https://www.linkedin.com/in/jeremyleeminer/