Lead Generation Strategies for B2B Tech Companies
Five things B2B Content Marketers need to know about working with influencer - Lee Odden

Five things B2B Content Marketers need to know about working with influencer - Lee Odden

September 29, 2021

In this podcast episode, Lee Odden, Executive Editor of TopRank’s Online Marketing Blog, discusses five things to consider as a content marketer when working with influencers.  

 

If you want to know more or get in touch with Lee, you will find more information by following the links below: 

 

https://www.linkedin.com/in/leeodden/ 

 

https://www.toprankblog.com/ 

B2B Marketing Psychology – Larry Kotch

B2B Marketing Psychology – Larry Kotch

September 22, 2021

In this week’s podcast episode, Larry Kotch, co-founder of the digital marketing agency The Brainstalks about the psychological aspect of B2B marketing. If you want to know more or get in touch with Larry, you can find more information by following the links below:

 

https://www.linkedin.com/in/bblarry/?originalSubdomain=uk 

 

https://thebrainsmarketing.co.uk/about/marketing-agency-ethos/ 

Demand Generation: Opening the Gates to Creativity - Neil Stoneman

Demand Generation: Opening the Gates to Creativity - Neil Stoneman

September 15, 2021

In this podcast episode, we interviewed Neil Stoneman, Director of Content Performance at the B2B Marketing Agency Velocity Partners. Neil talks about demand generation and how to open gates to creativity. 

 

If you want to know more or get in touch with Neil, you’ll find more information in the links below: 

 

https://www.linkedin.com/in/neilastoneman/?originalSubdomain=uk 

 

https://velocitypartners.com/team/neil-stoneman/  

Successful Email Marketing for B2B Organizations – Jenna Tiffany

Successful Email Marketing for B2B Organizations – Jenna Tiffany

September 8, 2021
 

In this week’s podcast episode Jenna Tiffany, the Founder & Strategy Director of Let’sTalk Strategy, shares her knowledge on successful email marketing for B2B organizations.

 

If you want to know more or get in touch with Jenna, you can find more information by following the links below:

https://www.linkedin.com/in/jennatiffany/

How to Use Emotional Marketing to Increase Sales – Alexander Novicov

How to Use Emotional Marketing to Increase Sales – Alexander Novicov

September 2, 2021

In this podcast episode Alexander Novicov, CEO of the emotional marketing agency “Way Boutique Agency”, shares his knowledge about how to use emotional marketing effectively to increase sales.

If you want to know more or get in touch with Alexander, you’ll find more information by following the links below:

https://www.linkedin.com/in/alexandernovicov/

https://way.boutique/ourstory/

When to use AI such as chatbots – Samantha Stone

When to use AI such as chatbots – Samantha Stone

August 25, 2021

In this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots.  

 

If you want to know more or get in touch with Samantha Stone, you can find more information in the links below: 

https://www.linkedin.com/in/samanthastonemarketing/ 

http://marketingadvisorynetwork.com/speaking/ 

Augmented Reality - Katrine Konyher

Augmented Reality - Katrine Konyher

August 18, 2021

In this podcast episode, Katrine Konyher, Business Developer & Marketing Specialist at Khora, talks about “Augmented Reality”. You will get an understanding of the technology and the distribution possibilities for achieving reach and interaction with AR filters. 

 

If you want to know more or get in touch with Katrine, you find more information in the links below: 

 

https://www.linkedin.com/in/katrinekonyher/?originalSubdomain=dk 

https://khora.com/marketing/ 

How to align sales and marketing using HubSpot –  Leslie Boadum

How to align sales and marketing using HubSpot – Leslie Boadum

June 30, 2021

In this podcast episode, one of HubSpot’s Success Managers, Leslie Boadum talks about how to align sales and marketing using HubSpot.

 

If you want to know more or get in touch with Leslie, you find more information in the links below:

https://www.linkedin.com/in/leslieboadum

https://www.hubspot.com/

Profitable website traffic – Micheál McGrath

Profitable website traffic – Micheál McGrath

June 23, 2021

In this podcast episode, the Digital Channel Team Lead & Inbound Specialist at Poppulo, Micheál McGrath, talks about how to increase profitable website traffic.

If you want to know more or get in touch with Micheál, you find more information in the links below:

https://www.linkedin.com/in/micheal-mcgrath/?originalSubdomain=ie

https://www.poppulo.com/about/

The New Rules of Marketing Technology - Scott Brinker

The New Rules of Marketing Technology - Scott Brinker

June 16, 2021

In this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot. 

 

If you want to know more or get in touch with Scott, you find more information in the links below: 

https://www.linkedin.com/in/sjbrinker/ 

https://blog.hubspot.com/marketing/author/scott-brinker 

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