B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Tuesday May 17, 2022
Tuesday May 17, 2022
Should sales and marketing be combined, is a commonly asked question. A symbiosis of sales and marketing team can indeed accelerate success, and bring growth to a business. However, there are a few tricks to know on how to make that relationship work seamlessly.
In today’s episode, Bethan Vincent will be discussing the the topic on “How sales and marketing can work together within agile frameworks” and share her expertise.
Bethan is B2B Marketing Consultant with over 10+ year’s experience in technology and the digital sector. She has taken on companies like Google and AWS through innovative positioning, customer-centric messaging and delivering campaigns with a test and learn mentality. Bethan has created marketing departments and teams from scratch, built out full go-to-market strategies and advised at a board level.
More about Bethan below:
Website: https://www.bethanvincent.com/
LinkedIn: https://www.linkedin.com/in/bethanvincent/?originalSubdomain=uk
Podcast: https://www.bethanvincent.com/the-brave-podcast
Wednesday May 11, 2022
Wednesday May 11, 2022
In this podcast episode, you will find out how to reach the Millennial generation.
We are excited to welcome the founder of MRY agency, author of best-selling book, as well as an expert in social media marketing - Matt Britton!
Matt has a unique and deep domain expertise in the Millennial generation and has inspired and educated the world’s leading brands on the state of new consumers and its effect on business models, consumer trends and the media landscape.
Enjoy this episode and get inspired!
If you are curios to know more about Matt, follow the link below.
Tuesday May 03, 2022
Tuesday May 03, 2022
In this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares nine elements of a story and how marketers can approach the storytelling framework and put it to use in day-to-day business. Listen to the episode to learn more and get some inspiration to aid your B2B Tech marketing!
If you want to know more or get in touch with Frank, you'll find more information in the links below:
https://www.linkedin.com/in/frankrose/
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
Why is having a solid brand voice essential and relevant, even in the context of B2B? And how do you keep your brand voice consistent at scale? These questions, among others, will be discussed and answered in this week's podcast episode with Justin Blackman, Brand Voice Expert & Copywriter at Pretty Fly Copywriting. In the episode, Justin also presents his WTF framework (words, tone, and frequency) and provides examples of companies who have succeeded with their brand voice. According to Justin, all the people say he's "pretty fly for a write guy", so make sure to tune in to this great episode to receive some valuable brand voice tips!
If you want to know more or get in touch with Justin, you find more information in the links below:
https://www.linkedin.com/in/justinblackman/
Wednesday Apr 20, 2022
Wednesday Apr 20, 2022
Listen in to this week’s podcast interview with Riaz Kanani, ABM expert and CEO at Radiate B2B, to immerse yourself into the world, and the rise, of ABM.
Here are some of the questions that you can expect to have answered in the podcast interview: What is the next big wave for marketers to catch? What business value does ABM adoption at scale contribute with?; How do marketers today harvest their ABM platforms in the best way?; What to focus on as a CMO the coming year?; What should a CMO do to have a tidy CRM-base to facilitate ABM?
If you want to know more or get in touch with Riaz, you find more information in the links below:
https://www.linkedin.com/in/riazkanani/?originalSubdomain=uk
Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
Sometimes it’s difficult to stay on top of all the new marketing trends. It’s easy to get lost in the constantly evolving world of tech and sometimes we do forget the fundamentals, the essence of marketing. What does truly drive customers through the funnel, and making them choose your product?
Listen to this week’s podcast episode with Marcus Samuelsson, a value-driven marketing strategist, who shares his passion for value-based marketing and points out some of his key marketing principles and how to create a solid process, that will guarantee success.
As referenced by Marcus in the podcast, here is an inspiring video by Julian Cole https://youtu.be/jp9NQTDYQ48 as well as a very useful article, about how to create a compelling value proposition https://meclabs.com/education/4-keys-to-compelling-value-proposition
If you want to get to know more or get in touch with Marcus, you can find more information in the links below:
Wednesday Apr 06, 2022
Wednesday Apr 06, 2022
How do you build trust with C-levels?
In this week’s episode we are going to listen to Angel Ribo, known as the CEO Confidant, who will highlight the topic “How to reach CEOs and C-levels since Covid”. In the past 21 years, Angel has helped over 1500 CEOs in 33 different countries to accelerate the growth of their businesses.
Tune in to this inspiring session with Angel and learn how to build trust with CEOs and C-levels around the world.
If you want to get to know more or get in touch with Angel, you can find more information in the links below:
LinkedIn: https://www.linkedin.com/in/angelribo/
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
Are you up to date with the latest trends within the world of B2B marketing? Tune into this week’s podcast episode to get some valuable insights into these trends. In the episode we had the pleasure to talk to an experienced and true expert within the area of B2B Marketing: the Editor-in-chief & Co-founder of the community-based platform B2B Marketing - Joel Harrison.
https://www.linkedin.com/in/joelharrison/?originalSubdomain=uk
https://www.b2bmarketing.net/en-gb/about-b2b-marketing-0
Wednesday Mar 09, 2022
Wednesday Mar 09, 2022
In this week's podcast episode we had David Meerman Scott as a guest. David is an Entrepeneur, Advisor, Keynote Speaker and Wall Street Journal Bestselling Author. Quite recently he published book called Fanocracy: “Turning Fans into Customers and Customers into Fans”. In the episode David among other things discusses how the idea of fanocracy is relevant for B2B companies, and how to go about it both in theory and practice.
Friday Feb 25, 2022
Friday Feb 25, 2022
In this podcast episode we had the honor to digitally meet Geoffrey Moore to interview him about his impactful framework and discuss whether it stands the test of time. His book Crossing the Chasm has been read by millions of people throughout the years and has helped tech companies face challenges in implementing new disruptive tech products into the mainstream market. Listen in to this special tribute episode to hear about up to date insights about the framework, practical examples related to today's high tech marketing space and much more!
If you want to know more or get in touch with Geoffrey, you find more information in the links below:
http://www.geoffreyamoore.com/