B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
B2B marketing and sales technology are constantly evolving, and it can be tough to keep up.
In this week’s podcast episode, we'll be talking about the best practices for building a B2B marketing and sales tech stack that's going to work for you in 2022/2023.
Our guest is Thomas Armitage, a B2B marketing speaker and marketing tech guide who have an extensive career within marketing —and he'll be sharing his insights and advice for building a successful tech stack.
If you want to know more or get in touch with Thomas, you'll find more information in the links below:
https://www.linkedin.com/in/thomasjarmitage/
Thursday Oct 06, 2022
Thursday Oct 06, 2022
Does your company want to learn more about how to create a differentiated experience? In this week's podcast episode we are joined by Stan Phelps who works to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences. He has authored six books about customer experience and employee engagement that all focus on the little ways to drive differentiation. Tune in and take part in the valuable insights Stan shares on this topic.
“Your brand today is no longer what YOU tell people it is, it’s the differentiated experience that your EMPLOYEES deliver” - Stan Phelps.
If you want to know more or get in touch with Stan, you'll find more information in the links below:
https://www.linkedin.com/in/stanphelps/
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
Do you want to become a Key Person of Influence and stand out as the go-to person in your industry? In this podcast episode Daniel Priestley, Founder & CEO of Dent Global and Co-Founder at ScoreApp, talks about influential leadership in the tech industry. Daniel emphasizes the importance of why being engaged on social media is key to success for leaders within the tech industry. He also shares some predictions of success factors going forwards.
Some questions answered during this episode are "Why create a platform to strengthen your company?" and "Why pitch in front of an audience?".
If you want to know more or get in touch with Daniel, you'll find more information in the links below:
https://www.linkedin.com/in/danielpriestley/
https://www.dent.global/about-us/
Wednesday Sep 21, 2022
Wednesday Sep 21, 2022
Do you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy.
Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a strategy that’s efficient within the field. She discusses how to attract your ultimate end customer in a world with more competitive channels being a part of their buying and decision-making process.
If you want to know more or get in touch with Linda, you'll find more information in the links below:
https://www.linkedin.com/in/lindaronningen/
https://www.crayon.com/us/about-us/
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
This week on the podcast you'll learn about how A.I. and interactive voice technology will disrupt audio content creation and distribution, and the new advertising opportunities it is creating. Carl Robinson, which shares his expertise on this topic is co-founder CEO of Rumble Studio which offers a SaaS platform for companies to launch and grow their brand on audio channels. Tune into the episode to learn about how you can utilize audio tech to facilitate marketing and provide value to your B2B business!
If you want to know more or get in touch with Carl, you'll find more information in the links below:
https://www.linkedin.com/in/carlrobins0n/
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
Do you want to improve your SEO and take it to the next level? Listen to this week's episode with Brandon Leibowitz to learn about how to best approach your current SEO strategy and some top tips and tricks to improve it going forward. Brandon is an LA-based SEO expert and owner of SEO Optimizers, an agency that specialize in search engine optimization, website design, social media, and paid advertising.
If you want to know more or get in touch with Brandon, you'll find more information in the links below:
https://www.linkedin.com/in/brandonleibowitz/
https://seooptimizers.com/about/
Wednesday Jun 15, 2022
Wednesday Jun 15, 2022
In this week's podcast episode we had the pleasure of interviewing Leanne Chescoe, Senior Manager Field Marketing EMEA at Demandbase. In the episode Leanne is sharing the results from a ABM survey recently carried out by Demandbase in the EMEA region. The aim of the survey was to find out how ABM strategies differ across Europe, and this was done by interviewing 10 senior sales and marketing leaders based in the UK, Germany and Benelux region.
Tune into the episode to learn about the uncovered truth of ABM strategies in Europe. If you want to know more or get in touch with Leanne, you'll find more information in the links below:
https://www.linkedin.com/in/leannechescoe/
Thursday Jun 09, 2022
Thursday Jun 09, 2022
How can one bring humans and search bots together?
This week's podcast guest, Jeff Coyle, is sharing his expertise on this topic, why it is important to consider, as well as other insights into the area of SEO content marketing. Jeff Coyle is Co-founder and Chief Product Officer for MarketMuse and he has 20+ years of experience helping companies increase their online presence and profitable revenues.
If you want to know more or get in touch with Jeff, you'll find more information in the links below:
https://www.linkedin.com/in/jeffcoyle/
Friday Jun 03, 2022
Friday Jun 03, 2022
Do you want to get a sneakpeak into the future of selling? Then you should tune into this week's episode of our podcast where we had the honor of interviewing Tony Hughes. In the episode some future predictions are shared; around what sales skills that will be needed, optimal sales outreach, as well as how B2B marketers' sales tech stacks can be developed going forward.
Tony is a Best-selling Author, Management Consultant, Keynote Speaker and Sales Trainer. He has 35+ years of proven performance as an individual contributor, sales leader and CEO and he frequently speaks, writes, consults and trains on B2B selling and sales leadership.
Are you curious to know more about Tony? Check out the links below.
LinkedIn: https://www.linkedin.com/in/hughestony/?originalSubdomain=au
Website: https://www.tonyhughes.com.au/
Wednesday May 25, 2022
Wednesday May 25, 2022
What is your recipe for creating a perfect message that can not only strengthens your brand but also influences people to take a certain action?
In this week’s episode, we have a very special guest; Tim Ash with us. Tim will discuss the psychology behind decision making and how you can influence people’s actions.
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
Are you curious to know more about Tim? Check out the links below.
Website: https://timash.com/
LinkedIn: https://www.linkedin.com/in/timash/