B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Sep 13, 2023
Wednesday Sep 13, 2023
Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
Wednesday Apr 19, 2023
Wednesday Apr 19, 2023
Tune in to our latest podcast with Drew Neisser! He's the founder of Renegade, an award-winning strategic boutique for B2B innovators, and CMO Huddles, a fast-growing community of B2B CMOs. Join us as we delve into the world of Renegade Marketing, and learn how Drew has helped dozens of CMOs build unbeatable brands.
In this podcast, Drew shares his expert insights on...
💡 Streamlining B2B marketing processes.
💡 Strategies for developing B2B brands with a competitive edge.
💡 Key determinants of a successful Chief Marketing Officer.
Tune in to our podcast episode and discover Drew's secrets to marketing success.
You can watch our video podcast on YouTube as well! 🎥
Check it out here: https://youtu.be/Ao9UH6t_wEE
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
Our latest podcast episode features a true expert in the field, Mark Williams aka "Mr. LinkedIn". Mark is a LinkedIn trainer, podcaster, speaker, and social selling expert with years of experience and knowledge to share. Join us as Mark talks about "The Content Sweet Spot" on LinkedIn.
In this podcast, Mark shares his expert insights on...
🎯 Establishing a prominent presence on LinkedIn.
🎯 Understanding one's target audience to determine the best content to publish.
🎯 Balancing the personal and professional content on LinkedIn.
Tune in now and unlock the secrets to getting the most out of LinkedIn!
Spotify:
Apple Podcasts:
Website Podbean:
You can watch our video podcast on YouTube as well! 🎥
Check it out here:
If you want to know more or get in touch with Mark, you can check out more information through the links below:
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.
In this episode, Laura shares he expert insights on…
💡How the B2B purchasing habits changed in recent years and what factors influenced them.
💡Strategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes.
💡Effective ways B2B companies can use revenue attribution to their advantage
Don't miss out on this discussion - tune in now!
Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438d
Apple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235
Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/
You can watch our podcast in video format on YouTube as well! 🎥
Check it out here: https://youtu.be/5x3x-0oJJRc
If you want to know more or get in touch with Laura, you can check out more information through the links below:
Monday Mar 13, 2023
Monday Mar 13, 2023
Tune into our latest podcast episode featuring Mafalda Johannsen, Director of Business Development & Customer Success at Wonderway, as she shares her best tips on applying creativity to prospecting techniques.
In this podcast, Mafalda shares her insights on...
📈 Incorporating creative thinking into your prospecting strategies.
📈Discovering techniques to train you and your sales team to think outside the box and develop creative solutions to sales challenges.
📈Understanding the common pitfalls and mistakes that salespeople make and how to avoid them.
Don't miss out on this chance to learn from a sales pro. Tune in now and unlock the power of creative prospecting!
Spotify
You can watch our video podcast on YouTube as well! 🎥
Check it out here!
If you want to know more or get in touch with Mafalda, you can check out more information through the links below:
Thursday Mar 02, 2023
Thursday Mar 02, 2023
Join us in our latest podcast episode with Gina Balarin, a passionate corporate storyteller with 15+ years of marketing and leadership experience. As the founder, director, and chief dot connector at Verballistics, Gina shares her valuable insights on B2B leadership best practices for change.
In this episode, Gina shares her expert insights on...
🔑 Effective internal communication strategies.
🔑 Adapting communication styles, and the importance of listening in effective communication.
🔑 Navigating the challenges of implementing change within organizations and driving positive outcomes.
Tune in now to gain valuable insights on B2B leadership best practices for change and discover how you can implement these strategies in your organization for maximum impact 📈
You can now also watch our video podcast on YouTube as well! 🎥
Check it out here!
If you want to know more or get in touch with Gina, you can check out more information through the links below:
Thursday Feb 23, 2023
Thursday Feb 23, 2023
Are you interested in leveraging the full potential of LinkedIn for B2B success in 2023?
Then you won't want to miss our latest podcast episode featuring Michelle J Raymond J. Raymond, a globally recognized LinkedIn B2B Consultant and Founder of Good Trading Co - LinkedIn B2B for Growth Corporate Training. With over 20 years of experience in B2B sales, Michelle discovered the power of social selling on LinkedIn eight years ago and has since become an expert in LinkedIn optimization, including writing books on the topic.
In the episode, Michelle shares how to leverage LinkedIn to build relationships, optimize a company page for maximum engagement and visibility, create click-worthy content for your page, and more. Tune in and start unlocking the potential of LinkedIn for your business!
Tune in to hear Michelle's insider tips and tricks on how to make the most of LinkedIn and grow your B2B business in 2023!
You can now also watch our video podcast on YouTube as well!
Check it out here 🎥
If you want to know more or get in touch with Michelle, you can check out more information through the links below:
https://www.linkedin.com/in/michelle-raymond-goodtradingco/
https://michellejraymond.com/
https://goodtradingco.com.au/
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
Are you looking to enhance your existing demand generation strategy and attract even more high-quality leads? 💡
Then you should listen into this week’s podcast episode, where we are joined by Adam Holmgren, the Global Demand Generation Strategy Lead at GetAccept.
The episode will among other things be about…
🎯 ... understanding the concept of demand gen.
🎯 ... the importance of focusing on quality leads rather than quantity.
🎯 ... what metrics to use in your demand gen strategy.
Listen into the full episode with Adam here to get all the insights!
You can also watch our video podcast on YouTube as well! 🎥
Check it out here: https://youtu.be/ouaJ2hRwJuk
If you want to know more or get in touch with Adam, you can check out more information through the links below:
https://www.linkedin.com/in/adam-holmgren/
www.demandgenerationmovement.com
Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
How can we shift from being fully funnel-based to using a silo-free content strategy?
In this week’s podcast episode, we are joined by Ashley Faus, the Director of Integrated Product Marketing of Atlassian.
This episode will be all about…
💡 ... the importance of rethinking the audience journey.
💡 ... how to create a silo-free content strategy.
💡 ... introducing the "playground" and silo-free content strategy concept to your team.
👇🏼 Listen to the full episode with Ashley here to get all the insights!
If you want to know more or get in touch with Ashley, you can check out more information through the links below:
https://www.linkedin.com/in/ashleyfaus/
Friday Jan 20, 2023
Friday Jan 20, 2023
Want to find out how 6-Figure buyers would buy in 2023?
In this week’s podcast episode, we are joined by Omprakash Karuppanan, the Founder & CEO of a B2B Marketing Agency, Fuego Systems.
This episode will be all about…
💡 ... how different is the B2B buyer’s journey today.
💡 ... how dark social is affecting your brand.
💡 ... trends and tactics in Account-based Marketing.
👇🏼 Listen to the full episode with Omprakash here to get all the insights!
If you want to know more or get in touch with Omprakash, you can check out more information through the links below:
https://www.linkedin.com/in/omprakashmarketing/
https://www.linkedin.com/company/fuego-systems/
https://sendfox.com/lp/10ogwg