Tech Marketing Trends

Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli

Interested in discovering the key to B2B success in driving innovation and growth for your company? 🔑

Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want.

In this episode, Étienne gives you an insider’s guide to..

💡… what the crucial elements are when innovating and driving growth in b2b tech companies.
💡... the foundation of lean B2B marketing.
💡… how"re-energizing" your product can benefit you and your customers.

Listen to the full episode here to get all the insights!

If you want to know more or get in touch with Étienne, you can check out more information through the links below:

https://www.linkedin.com/in/egarbugli/

https://www.linkedin.com/company/leanb2b/

https://leanb2bbook.com 

 

Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe

Do you want to know more about how to break through the noise with the help of website personalization and targeted B2B content? 

 

In this week’s podcast episode, we’re guested by Kirsty Dawe, who’s CEO of the B2B website personalization software company Webeo.

In the episode Kirsty shares insights around...

💡 The challenges of website personalization.

💡 What Tech companies should start with and how to go about when implementing and using a more efficient personalized strategy.

💡 How to attract your ultimate end customer with targeted content in a world with more competitive channels being a part of their buying and decision-making process. 

💡 Biggest dos and don’ts when it comes to website personalization and gives her take on why she thinks it’s key in B2B marketing to break through the noise.

 

Listen to the full episode to get all the insights!

 

If you want to know more or get in touch with Kirsty, you'll find more information in the links below:

https://www.linkedin.com/in/kirstydawe/

https://www.webeo.com/about-us/

 

[Extra Episode] Celebrating 100 Podcast Episodes – Jakob Löwenbrand

In this extra episode, our host Jakob Löwenbrand shares some insights and highlights inspired by our previous guests and episodes. By listening you take part in some snippets from episodes with Christopher Lochhead, Nancy Harhut and Geoffrey Moore.

Don’t forget to subscribe so you don’t miss our many upcoming episodes guested by thought leaders in the fields of B2B tech marketing and sales!

 

If you want to know more or get in touch with Jakob, you'll find more information in the links below:

 

https://www.linkedin.com/in/jakoblowenbrand/

https://brightvision.com/about-us

How to Grow Fast as a B2B Company with Digital Marketing - Neil Patel

Do you want to grow fast as a B2B company with digital marketing?

In this week’s podcast episode, we welcome Neil Patel who is a well-seasoned professional marketer as well as an author and entrepreneur. He’s a Co-founder of NP Digital which focuses on creating innovative, adaptive, and data-driven digital marketing plans.

Neil shares insights on some low-hanging fruits and key drivers for B2B tech companies to spur revenue growth. He gives a picture of how much time he puts into creating content, and how an omnichannel approach is the way to go to succeed with digital marketing.

If you want to know more or get in touch with Neil, you'll find more information in the links below:

 

https://www.linkedin.com/in/neilkpatel/

https://neilpatel.com

 

The New Model of Selling: Selling to an Unsellable Generation - Jeremy Miner

Are you spending your budget trying to sell to an unsellable generation?

In this week’s podcast episode, we’re guested by Jeremy Miner who is the Founder of 7^th Level Communications. Jeremy is a sales coach, and he will share his best tips and tricks on how you can sell better today to a generation that is not that always easily persuaded by sales messaging. Jeremy also shares insights on how to build a brand and brand awareness around it on social media, the power of it, and how he keeps getting leads through these platforms.

“You need to be a problem finder and problem solver, not a product pusher”

 

If you want to know more or get in touch with Jeremy, you'll find more information in the links below:

https://www.linkedin.com/in/jeremyleeminer/

https://7thlevelhq.com/about/

 

Using Programmatic Prospecting to Drive More Meetings – Brent Keltner

There are thousands of companies out there that are competing for the same buyer's attention. So how do you cut through the noise and land more meetings?

This week's podcast🎙is focusing on how one can make use of programmatic prospecting to drive more meetings. We are guested by Brent Keltner, author, founder, and president at Winalytics LCC, that’s a go-to-market- and revenue acceleration consultancy. Brent talks about the importance of aligning your teams, the role of personalized content in prospecting, and how to get through the middle of the funnel🔎

Brent gets into a few tips and tricks that you can use to personalize your go-to-market strategy, and make sure that you're delivering the right value to the right buyer persona💬

If you want to know more or get in touch with Brent, you'll find more information in the links below:

https://www.linkedin.com/in/bkeltner/

https://winalytics.com/meet-the-team-3/

https://ceoworld.biz/author/brent-keltner/

 

The Road to Profitability in a Sustainable Way – Jeremy Spijker

This week's podcast episode🎙is guested by Jeremy Spijker, Managing Director at Winning by Design. He is sharing the process that Winning by Design is adopting when working with high-growth companies to drive demand and leads📈

Jeremy emphasizes that it is crucial to make use of measurable data and scientific approaches in sales and marketing funnels. If you have a deep understanding of the whole process and the different elements within, and the underlying data, you can positively impact the performance – and be more profitable and sustainable in the long run!💫

 

If you want to know more or get in touch with Jeremy, you'll find more information in the links below👇🏼

https://www.linkedin.com/in/🏌🏻%E2%80%8D♂%EF%B8%8Fjeremy-spijker-85181527/

https://winningbydesign.com/about-us/

The Importance of Creativity in B2B Marketing – Jason Miller

Do you know which professional skill can never be replaced by AI?

You’ll get the answer to this question in this week's podcast episode, by Jason Miller who’s joining us to talk about the importance of creativity in B2B marketing. Jason has worked at large companies such as Microsoft and LinkedIn but realized he likes it slightly smaller, and he is now Head of Brand and Content at Tyk Technologies.

Jason emphasizes that creativity is the differentiator and success factor, and his approach has successfully been adopted across multiple business lines. He has also won the coveted LinkedIn Transformation Award for his efforts.

If you want to know more or get in touch with Jason, you'll find more information in the links below:

https://www.linkedin.com/in/jsnmiller/

https://tyk.io

 

Random Acts of Marketing – John Ryan

In this podcast episode, John Ryan talks about how to get the most out of your marketing efforts. 

As a CMO who's worked in the marketing field for 30 years, he's seen it all—and he's sharing his insights with us. For example, how you should plan your marketing strategy for the year ahead to avoid random acts of marketing. And how to efficiently get your team onboard with what you're aiming to achieve. Plus, he'll give you tips on how to ensure that you're getting the most out of your marketing budget.

Join us as we talk about how you avoid random acts of marketing and how you can tell whether your marketing succeeds or falls short due to your strategy.

If you want to know more or get in touch with John, you'll find more information in the links below:

https://www.linkedin.com/in/johnw-ryan/

https://authenticbrand.com/about/

Using Behavioral Science in Marketing – Nancy Harhut

In this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability.

Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understanding how people think and act when making purchasing decisions.

“Sometimes the negative framing in marketing can get more response, since people are afraid of doing mistakes and missteps.” – Nancy Harhut.

If you want to know more or get in touch with Nancy, you'll find more information in the links below:

https://www.linkedin.com/in/nancyharhut/

https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480