Tech Marketing Trends

The Tangible Advantage. - Direct Mail's Role in B2B Marketing

Direct mail is your secret weapon in a world of digital overload.

In this episode of Tech Marketing Trends, Jakob Löwenbrand sits down with Mike Gunderson, President of Gundir, to discuss the enduring and evolving role of direct mail in today’s marketing strategies.

Mike shares his expertise on how direct mail can complement digital efforts, offering a unique advantage in engagement and brand recall. With over 21 years of experience, Mike explains why direct mail remains a powerful tool for marketers looking to enhance their go-to-market strategies.

Join the conversation to discover:

• How direct mail integrates with digital channels to drive better marketing outcomes
• The advantages of direct mail for B2B companies and enterprise-level ABM strategies
• Real-world examples of how direct mail boosts lead generation and customer conversion
• Tips on targeting and optimizing direct mail campaigns for the modern marketing ecosystem

Connect with Mike on LinkedIn: https://www.linkedin.com/in/gundertheson/

Visit the Gundir website: https://gundir.com/

 

Using on demand webinars to drive growth - Melissa Kwan

In this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies.

Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on-demand webinars over live sessions, key metrics for success, and how automation can help businesses scale without losing personal interaction. Melissa also offers practical advice on leveraging webinars effectively in the sales funnel and driving higher conversions.

Join the conversation to explore:

• Differences between on-demand and live webinars
• Key components of a successful automated webinar
• How to measure the ROI of on-demand webinars
• Real-world examples of how businesses are using webinars to boost growth and pipeline

Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissakwan/

Visit the eWebinar website: https://ewebinar.com/

Marketing agility - the art of operational excellence for marketers - Andrea Fryrear

What does agile marketing look like in action?

Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.

In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology.

Join the conversation and learn about:

• What is agile marketing exactly? How does it differ from traditional marketing?
• The benefits of an agile marketing approach and how it helps marketers achieve more frequent and iterative communication with their audiences
• The state of agile marketing adoption in the B2B tech industry
• How does agile marketing look in practice?

Connect with Andrea on LinkedIn: https://www.linkedin.com/in/afryrear/
Visit the AgileSherpas website: https://www.agilesherpas.com/

Demand generation and the importance of branding in B2B Saas - Riikka Söderlund

In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund.
Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems.

Join the discussion to learn more about:

• Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape
• What role effective branding plays in differentiating B2B SaaS businesses and forging lasting impressions with target audiences
• Key considerations for building an effective demand generation motion and GTM motion for B2B SaaS businesses
• Where to start building GTM motions
• The role of content marketing in demand generation today
• And much more!

Whether you are a marketing professional or a sales leader, this episode is not to be missed. Get valuable insights and practical tips from one of the best in the industry!

Connect with Riikka on LinkedIn: https://www.linkedin.com/in/riikkasoderlund/

Visit the Katana Cloud Inventory website: https://katanamrp.com/

B2B Prospecting on LinkedIn with AI

Ever wondered how AI could level up your prospecting on LinkedIn?

In the latest episode of Brightvision's podcast series, Tech Marketing Trends, we explore this notion with Jason Tan, founder of Engage AI. Jason is a leading expert in leveraging artificial intelligence to transform how businesses identify and engage potential clients on LinkedIn.

Join the discussion to learn more about:

• How AI is transforming global business engagement, especially on platforms like LinkedIn.
• The best strategies for leveraging AI to augment LinkedIn prospecting and enhance sales pipelines.
• How AI can support technical founders in marketing and sales when they lack the expertise in these areas.
• Maintaining authenticity while using AI to engage with prospects on LinkedIn.
• The future of AI in job markets, particularly in relation to offshore workforces.

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jpctan/ Visit the Engage AI website: https://engage-ai.co/

The future of content marketing - Robert Rose

In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100.

Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered innovative content strategies to compete against industry giants. Today, Robert continues to guide organizations worldwide in optimizing their content marketing efforts through his consulting firm.

Tune in to this episode and learn about:

• The evolution of content marketing
• The impact of AI on content marketing
• Content strategies that prioritize trust and utility over mere attention-grabbing tactics.
• The importance of collecting and responsibly using first-party data
• Success stories in content marketing

And much more!

Get in touch with Robert on LinkedIn: https://www.linkedin.com/in/robrose/

Visit The Content Advisory website: https://contentadvisory.net/

The ABM Effect - Alisha Lyndon

Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.

This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships.

Tune in to this episode and learn about:

• The evolution of ABM
• The impact of ABM on the B2B Tech landscape
• Practical tips for implementing successful ABM strategies
• How ABM enhances customer acquisition and drives demand

And much more!

Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon

Visit the Momentum ITSMA website: https://momentumitsma.com

The truth about pricing: How to apply behavioral economics so customers buy - Melina Palmer

• Interested to know why people pay $200 for a grilled sandwich?
• Did you know that humans make an average of 35,000 decisions daily?
• As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making?

Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.

Tune in to this episode to learn how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders.

She also talks about B2B pricing strategies: The importance of distinguishing between quality versus value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales.

Get in touch with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/

Visit the The Brainy Business website: https://thebrainybusiness.com/

Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places - Emily Block

How can businesses make the world a better place and make money at the same time?

Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business.

 

Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging environments.

Tune in to hear about:

• Case studies of businesses operating and making a difference in remote, "tough places"
• Emily’s take on Corporate Social Responsibility
• The biggest hold-up preventing companies from expanding into less established economies
• Innovative strategies businesses are employing to thrive in these high-risk markets
• Metrics businesses in these environments should focus on when measuring success 
• Opportunities and untapped potential for companies right now
• And much more!
  
  
  

Get in touch with Emily on LinkedIn: https://www.linkedin.com/in/emily-block-b68b5a40

Visit the her website: https://www.profemilyblock.com

The Law of Attraction - Justin Michael

Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner.

Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he is one of the world’s most influential consultants and has advised more than 200+ tech companies on the principles of the Justin Michael Method (JMM).

Tune in to this episode to learn more about the Justin Michael Method and how these techniques have helped clients scale their businesses phenomenally.

Justin is a best-selling author of five books, including  Attraction Selling: Unleashing The Law Of Attraction To Multiply Sales Results With Music, Sleep, And The Justin Michael Method 3.0.

He is also the co-founder of Hard Skill Exchange, the world’s first B2B marketplace where top sales practitioners exchange best practices, strategies, and techniques to set more qualified meetings and unlock better opportunities.

Get in touch with Justin on LinkedIn: https://www.linkedin.com/in/michaeljustin/

Visit the Hard Skill Exchange website:

https://hardskill.exchange/