B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Tuesday May 17, 2022
Tuesday May 17, 2022
Should sales and marketing be combined, is a commonly asked question. A symbiosis of sales and marketing team can indeed accelerate success, and bring growth to a business. However, there are a few tricks to know on how to make that relationship work seamlessly.
In today’s episode, Bethan Vincent will be discussing the the topic on “How sales and marketing can work together within agile frameworks” and share her expertise.
Bethan is B2B Marketing Consultant with over 10+ year’s experience in technology and the digital sector. She has taken on companies like Google and AWS through innovative positioning, customer-centric messaging and delivering campaigns with a test and learn mentality. Bethan has created marketing departments and teams from scratch, built out full go-to-market strategies and advised at a board level.
More about Bethan below:
Website: https://www.bethanvincent.com/
LinkedIn: https://www.linkedin.com/in/bethanvincent/?originalSubdomain=uk
Podcast: https://www.bethanvincent.com/the-brave-podcast
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.