Tech Marketing Trends

How marketers can adapt and excel in this AI revolution - Mike Allton

We already know that AI helps us speed things up and save a ton of time, but do we know how to use AI to open the door to new marketing tasks and opportunities we would not have considered before?

In this episode, Mike Allton, CMO at Agorapulse and founder of The Social Media Hat, shares essential strategies for using AI to optimize efficiency, enhance personalization, and tackle ethical considerations in marketing.

Tune in to the conversation to explore:

• The transformative impact of AI on content creation and time-saving in marketing
• Key trends in AI tools and platforms that every marketer should know
• How to balance personalization with privacy in the era of data-driven marketing
• Ethical challenges and best practices for AI adoption in marketing
• How AI can streamline podcast interview preparation
• And much more!

Connect with Mike on LinkedIn:

https://www.linkedin.com/in/mikeallton/

Visit the Agorapulse website: https://www.agorapulse.com/

Visit The Social Media Hat website: https://www.thesocialmediahat.com/

 

Artificial Intelligence in sales - Daniel Borodyansky

AI in sales has been a hot topic for a while, but have you mastered the art of incorporating AI efficiently into your sales processes yet?

Tune in as we unpack the journey of applying AI to maximize sales success with industry expert Daniel Brodyansky. With experience across renowned companies like Microsoft and RSM, Daniel guides us through the evolving landscape of sales, sharing insights on how B2B sales professionals can thrive with new technologies.

In this episode, Daniel discusses his personal journey with AI, from the initial learning curve to crafting data-driven strategies that enhance productivity in every sales stage.

Join the conversation to discover:

• How AI can revolutionize daily sales tasks, from prospecting to closing
• Ways AI boosts strategic decision-making and personalized customer engagement
• Emerging trends in AI integration within sales tools and platforms

You can also have a look at Daniel's game-changing course, AI for The Strategic Seller

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danielborodyansky/

 

 

How artificial intelligence can help you build a better mousetrap - Andy Crestodina

What does AI in digital marketing look like in action?

Get the full scoop from AI and content marketing expert, Andy Crestodina. Andy is the Co-founder and Chief Marketing Officer at Orbit Media and a recognized expert in web design and user experience.

In this episode, Andy shares practical advice on how AI is transforming everything from website optimization to content creation and user experience.

Join the conversation and learn about:

• How AI can improve digital strategies and website UX
• Practical use cases for AI in content creation and optimization
• The best ways to leverage AI for B2B marketing success
• Real-world examples of AI's impact on conversion rates and search optimization

Tune in for actionable insights on the future of AI in digital marketing.

Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/

Visit the Orbit Media Studios website: https://www.orbitmedia.com/

 

Why phone prospecting is still so effective - Josh Braun

How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful?

While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person.

Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams on selling without pushing or convincing.

In this episode, Josh shares practical advice on the best approach to phone and email prospecting and pitfalls to avoid when reaching out to B2B clients.

Join the conversation and learn about:

• Why phone prospecting remains a powerful tool in an age dominated by digital communication
• The essential skills every salesperson should master to become effective at prospecting
• Practical tips for identifying and addressing customer problems without sounding pushy
• The psychology behind lowering a prospect’s guard and encouraging conversation

Connect with Josh on LinkedIn:

https://www.linkedin.com/in/josh-braun/

Visit the Braun Training website:

https://joshbraun.com/

How to grow B2B SaaS companies - Demand Generation best practices

What does effective demand generation look like for a fast-growing B2B SaaS company?

In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space.

During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success.

Join us to explore:

• The journey of Supermetrics from a startup to a major player in marketing data solutions
• How to balance short-term lead generation with long-term demand creation strategies
• The role of data in driving marketing decisions and scaling operations globally
• Practical advice on evolving marketing approaches, avoiding pitfalls, and making the right bets year after year

Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights.

Connect with Edward on LinkedIn: https://www.linkedin.com/in/fordedward/

Visit the Supermetrics website: https://supermetrics.com/

 

The Tangible Advantage. - Direct Mail's Role in B2B Marketing

Direct mail is your secret weapon in a world of digital overload.

In this episode of Tech Marketing Trends, Jakob Löwenbrand sits down with Mike Gunderson, President of Gundir, to discuss the enduring and evolving role of direct mail in today’s marketing strategies.

Mike shares his expertise on how direct mail can complement digital efforts, offering a unique advantage in engagement and brand recall. With over 21 years of experience, Mike explains why direct mail remains a powerful tool for marketers looking to enhance their go-to-market strategies.

Join the conversation to discover:

• How direct mail integrates with digital channels to drive better marketing outcomes
• The advantages of direct mail for B2B companies and enterprise-level ABM strategies
• Real-world examples of how direct mail boosts lead generation and customer conversion
• Tips on targeting and optimizing direct mail campaigns for the modern marketing ecosystem

Connect with Mike on LinkedIn: https://www.linkedin.com/in/gundertheson/

Visit the Gundir website: https://gundir.com/

 

Using on demand webinars to drive growth - Melissa Kwan

In this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies.

Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on-demand webinars over live sessions, key metrics for success, and how automation can help businesses scale without losing personal interaction. Melissa also offers practical advice on leveraging webinars effectively in the sales funnel and driving higher conversions.

Join the conversation to explore:

• Differences between on-demand and live webinars
• Key components of a successful automated webinar
• How to measure the ROI of on-demand webinars
• Real-world examples of how businesses are using webinars to boost growth and pipeline

Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissakwan/

Visit the eWebinar website: https://ewebinar.com/

Marketing agility - the art of operational excellence for marketers - Andrea Fryrear

What does agile marketing look like in action?

Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.

In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology.

Join the conversation and learn about:

• What is agile marketing exactly? How does it differ from traditional marketing?
• The benefits of an agile marketing approach and how it helps marketers achieve more frequent and iterative communication with their audiences
• The state of agile marketing adoption in the B2B tech industry
• How does agile marketing look in practice?

Connect with Andrea on LinkedIn: https://www.linkedin.com/in/afryrear/
Visit the AgileSherpas website: https://www.agilesherpas.com/

Demand generation and the importance of branding in B2B Saas - Riikka Söderlund

In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund.
Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems.

Join the discussion to learn more about:

• Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape
• What role effective branding plays in differentiating B2B SaaS businesses and forging lasting impressions with target audiences
• Key considerations for building an effective demand generation motion and GTM motion for B2B SaaS businesses
• Where to start building GTM motions
• The role of content marketing in demand generation today
• And much more!

Whether you are a marketing professional or a sales leader, this episode is not to be missed. Get valuable insights and practical tips from one of the best in the industry!

Connect with Riikka on LinkedIn: https://www.linkedin.com/in/riikkasoderlund/

Visit the Katana Cloud Inventory website: https://katanamrp.com/

B2B Prospecting on LinkedIn with AI

Ever wondered how AI could level up your prospecting on LinkedIn?

In the latest episode of Brightvision's podcast series, Tech Marketing Trends, we explore this notion with Jason Tan, founder of Engage AI. Jason is a leading expert in leveraging artificial intelligence to transform how businesses identify and engage potential clients on LinkedIn.

Join the discussion to learn more about:

• How AI is transforming global business engagement, especially on platforms like LinkedIn.
• The best strategies for leveraging AI to augment LinkedIn prospecting and enhance sales pipelines.
• How AI can support technical founders in marketing and sales when they lack the expertise in these areas.
• Maintaining authenticity while using AI to engage with prospects on LinkedIn.
• The future of AI in job markets, particularly in relation to offshore workforces.

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jpctan/ Visit the Engage AI website: https://engage-ai.co/