B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
AI has revolutionized just about every industry. Sales development is no exception.
Matt Doyon, an expert in AI-powered sales coaching and the author of Revenue Revolution: Designing and Building a High-Performing Sales System, joins us for today's podcast episode. Matt is also the CEO and Co-founder of Triple Session, a cutting-edge training platform for sales professionals.
Tune in to our latest podcast episode where Matt shares how AI is transforming the landscape of sales development.
Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com.
"...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for marketers".
- Scott Brinker
Learn more about this, and about other martech trends in 2024, by tuning into our latest podcast episode of Tech Marketing Trends!
Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
Is your B2B company ready for SEO in 2024? 🌐
If you want to know more or get in touch with Chima, you'll find more information in the links below:
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
Tune into this week's podcast episode, featuring Babs Milaszkiewicz, RevOps Specialist at Y soft. Together with Babs we navigate through the area of Revenue Operations (RevOps), and discuss everything from the benefits of having a RevOps function, some key RevOps tools to how to manage internal change management smoothly, and more!
Some takeaways from the episode:
* Essential Tools for Success: A robust CRM system that is user-friendly from the outset. Over time, it should allow for customization and adjustments without requiring extensive IT expertise. Adopt a gradual, holistic approach for a comprehensive view over time.
* The Future of RevOps: Anticipate advancements that provide sales teams with real-time views and trends, enhanced system integration, and more comprehensive tracking capabilities.
* Getting started with RevOps: Start by understanding your business's current state - tackle these methodically, focusing on one aspect and dataset at a time. Get all teams in on the data and use consistent tools and software to facilitate easy information sharing across teams. Lastly, Make sure sales, marketing and CX teams are aligned in their work.
Tune into the podcast episode to take part in the rest of the conversation!
Wednesday Nov 01, 2023
Wednesday Nov 01, 2023
Are you keeping up with the constant transformations in the world of MarTech? Then you won't want to miss our latest episode featuring David Raab, the Founder of the CDP Institute and a leading voice in marketing technology. In the episode we dive into CDP Insitute's recent report which offers many insights into MarTech industry trends and best practices.
Some of the key takeaways from the episode:
🔍 Budget pressures are leading companies to make cost-based rather than feature-based MarTech selections—a risky move.
🔍 Companies are increasingly establishing dedicated MarTech departments, signaling a shift in how organizations approach technology.
🔍 Empowering business users through self-service can be a double-edged sword; it's crucial to match tasks with expertise.
Tune in to get expert insights that can help you make smarter MarTech investments!
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
This week on Tech Marketing Trends we've invited the CX growth expert Lincoln Murphy who shares 5 things that don't work anymore within B2B growth.
For over a decade, Lincoln has helped thousands of companies accelerate growth by optimizing the customer lifecycle. He brings this wealth of experience to share why some traditional tactics are no longer effective.
Discover actionable insights on refreshing outdated strategies, connecting authentically with your audience, why adaptability is more crucial than ever, and more! Tune into the podcast here:
For those keen on learning more about the topics Lincoln discusses, we highly recommend his training programs:
Training for Customer Success Pros:
https://www.impactdemy.com/
Email Engagement and ChatGPT Prompt Engineering:
https://www.customergrowthlab.com/
Thursday Oct 19, 2023
Thursday Oct 19, 2023
We're happy to introduce our recent episode "Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies," with guest Janet Jaiswal, VP Global Marketing at Cloudbeds. Janet brings over 20 years of B2B marketing experience to the table and has a proven track record in driving business growth and brand reputation. She offers valuable insights for companies aiming to scale both efficiently and globally.
Some takeaways from the episode with Janet:
- Quantify TAM and SAM: Understand your Total Addressable Market and Serviceable Addressable Market to plan your resources and set growth expectations.
- Pilot Before You Scale: Test your marketing campaigns on a smaller scale before going all-in. This minimizes risk and helps you make data-driven decisions.
- Have an Exit Strategy: Always have a plan to wind down operations and mitigate losses if things don't go as expected.
👉 Listen to the full episode for a deep dive into these strategies and real-world examples. Perfect for anyone looking to scale their B2B SaaS company!
Check out Janet's articles here: https://medium.com/@janetjaiswal
Wednesday Oct 11, 2023
Wednesday Oct 11, 2023
We're thrilled to have Celia Fleischaker, CMO at Verint, join us on our latest "Tech Marketing Trends" episode to talk about customer engagement and strategies for elevating it. Celia Fleischaker is a New York-based global leader in customer engagement with 20+ years of experience in B2B go-to-market strategies.
In the episode Celia among other things discusses AI's role in enhancing customer experience as well as real-world customer engagement strategies.
Tune in for industry leader expert tips to level-up your customer engagement and make more meaningful customer connections 🎙️
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.
Some key takeaways:
🤖 87% of companies plan to increase their AI spending in the next 12 months
🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI
🤖 Michael is optimistic about AI's role in job creation and upskilling
Don't miss this insightful conversation that delves into the transformative impact of AI on the B2B tech landscape. Listen now to gain valuable insights that can help you stay ahead of the curve in this rapidly evolving field.
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
In the latest episode of 'Tech Marketing Trends,' our CEO and podcast host Jakob Löwenbrand is joined by Bish Smeir. As the Director of Enigmatic Smile and Founder and CEO of Vow, Bish is a seasoned fintech professional with a track record of disrupting traditional financial systems.
Key Takeaways from the episode:
🔑 The importance of rethinking traditional financial systems
🔑 How FinTech is leaning towards decentralization
🔑 The potential of tokenized rewards to revolutionize loyalty programs
🔑 Insight into the B2B perspective of rewards and how they can significantly reduce churn
Listen into the episode and gain a holistic perspective on how FinTech disrupts not just consumer experiences but B2B relationships as well.
#TechMarketingTrends #Podcast #FinTech #B2BTech #LoyaltyPrograms #Disruption #GrowthMarketing #Brightvision