B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Monday Feb 03, 2020
Monday Feb 03, 2020
Listen to this episode with Brightvision's own Marketing Automation Guru Fredrik Gunnarsson, and get the do's and don'ts for a marketing automation implementation.
Monday Feb 03, 2020
Monday Feb 03, 2020
Listen to this episode with Alexandra Åhré, Digital Expert at Brightvision, and learn how you can use LinkedIn advertising to generate great B2B leads.
Thursday Jan 23, 2020
Thursday Jan 23, 2020
Listen to this exciting interview with Nancy Harhut, Marketing Creative & Behavioral Science Expert, and learn how to create B2B content that is impossible to ignore. Get concrete tips on how you can improve your content strategies using behavioral science insights.