B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Tuesday May 05, 2020
Tuesday May 05, 2020
You can also check out Tim Wackels article about "Best Sales Tactics: 6 Principles for Growth" here:
https://timwackel.com/6-principles-for-growth/
Tuesday May 05, 2020
Tuesday May 05, 2020
Tuesday May 05, 2020
Tuesday May 05, 2020
Wednesday Apr 08, 2020
Wednesday Apr 08, 2020
Listen to this podcast with Ross O’Neill, Senior Account-Based Marketing Manager EMEA, at Cloudera, and learn how how to win friends and influence people with ABM. You will also get an example of a winning ABM campaign.
Check out Ross articles about “How to win friends and influence people with ABM: 15 tips for better sales and marketing alignment” here:
https://www.linkedin.com/pulse/how-make-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 1)
https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 2)
https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill-1e/ (Part 3)
Monday Apr 06, 2020
Monday Apr 06, 2020
Listen to this podcast where we interview Leanne Chescoe, Senior Manager Field Marketing, EMEA at Demandbase. She is a market leader expert at Account Based Marketing. Listen to this podcast and get concrete tips on how you can work with ABM on every budget (small, medium, large). We also discuss common pitfalls when starting out with ABM.
Tuesday Mar 24, 2020
Tuesday Mar 24, 2020
Listen to this exciting episode with Tania Mushtaq, Head of Marketing, Asia Pacific and Japan at Dell Boomi, and learn the 7 C’s of smart content you can’t ignore. So, what is the key drivers to create successful and relevant content that truly engaging people?
Tuesday Mar 17, 2020
Tuesday Mar 17, 2020
Listen to this episode with Ashish Agrawal, Head of Digital Marketing and Strategy at Zycus, and learn what's working and what's not working in digital marketing strategy. Get advice on how you get bang for the buck when you invest on LinkedIn and what to consider when starting with video marketing.
Tuesday Mar 17, 2020
Tuesday Mar 17, 2020
Listen to this episode with Nicholas Mangold, Product Marketing Specialist at SharpSpring, and learn the deep secrets of Marketing Automation. Get advice on the most important factors to consider when starting out with an MA system and how this tool can help to attract new customers.
Wednesday Feb 05, 2020
Wednesday Feb 05, 2020
Listen to this podcast where we interview Dana DiTomaso, President and Partner at Kick Point Inc, a professional speaker and technology columnist for CBC Edmonton that helps people ‘do better marketing’. Dana is sharing her thoughts on what you as a B2B marketeer should do to reach your goals in 2020.
Wednesday Feb 05, 2020
Wednesday Feb 05, 2020
Listen to this podcast with Chris Green, Head of Marketing Innovation at Footprint Digital, when he shares his thoughts on how to rank good on Google in 2020. He also shares some important essential technical SEO Learnings from 120+ Site Migrations. Read more about Footprint Digital here: https://www.footprintdigital.co.uk