B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Oct 27, 2021
Wednesday Oct 27, 2021
In this podcast episode Amy Balliet, the CEO and founder of Killer Visual Strategies, talks about how one can develop strategic visual content that will drive the future of communication.
If you want to know more or get in touch with Amy, you find more information in the links below:
https://www.linkedin.com/in/amyballiett/
Wednesday Oct 20, 2021
”Marketing plans never work” – Ian Lurie
Wednesday Oct 20, 2021
Wednesday Oct 20, 2021
In this podcast episode, the experienced digital marketing consultant Ian Lurie, shares his thoughts on why marketing plans never work.
If you want to know more or get in touch with Ian, you find more information in the links below:
https://www.linkedin.com/in/ianlurie/
Wednesday Oct 13, 2021
Wednesday Oct 13, 2021
In this podcast episode Dan Gingiss, an international keynote speaker, author and customer experience coach, talks about how customer experience can be your best marketing and sales strategy.
If you want to know more or get in touch with Dan, you find more information in the links below:
Wednesday Oct 06, 2021
Double your revenue in 90 days – Simon Severino
Wednesday Oct 06, 2021
Wednesday Oct 06, 2021
In this week’s podcast episode, Simon Severino, founder of Strategy Sprints, reveals how you can double your revenue in 90 days. If you want to know more or get in touch with Simon, you can find more information in the links below:
https://www.linkedin.com/in/simonseverino/?locale=en_US
Wednesday Sep 29, 2021
Five things B2B Content Marketers need to know about working with influencer - Lee Odden
Wednesday Sep 29, 2021
Wednesday Sep 29, 2021
In this podcast episode, Lee Odden, Executive Editor of TopRank’s Online Marketing Blog, discusses five things to consider as a content marketer when working with influencers.
If you want to know more or get in touch with Lee, you will find more information by following the links below:
https://www.linkedin.com/in/leeodden/
Wednesday Sep 22, 2021
B2B Marketing Psychology – Larry Kotch
Wednesday Sep 22, 2021
Wednesday Sep 22, 2021
In this week’s podcast episode, Larry Kotch, co-founder of the digital marketing agency The Brains, talks about the psychological aspect of B2B marketing. If you want to know more or get in touch with Larry, you can find more information by following the links below:
https://www.linkedin.com/in/bblarry/?originalSubdomain=uk
https://thebrainsmarketing.co.uk/about/marketing-agency-ethos/
Wednesday Sep 15, 2021
Demand Generation: Opening the Gates to Creativity - Neil Stoneman
Wednesday Sep 15, 2021
Wednesday Sep 15, 2021
In this podcast episode, we interviewed Neil Stoneman, Director of Content Performance at the B2B Marketing Agency Velocity Partners. Neil talks about demand generation and how to open gates to creativity.
If you want to know more or get in touch with Neil, you’ll find more information in the links below:
https://www.linkedin.com/in/neilastoneman/?originalSubdomain=uk
Wednesday Sep 08, 2021
Successful Email Marketing for B2B Organizations – Jenna Tiffany
Wednesday Sep 08, 2021
Wednesday Sep 08, 2021
In this week’s podcast episode Jenna Tiffany, the Founder & Strategy Director of Let’sTalk Strategy, shares her knowledge on successful email marketing for B2B organizations.
If you want to know more or get in touch with Jenna, you can find more information by following the links below:
https://www.linkedin.com/in/jennatiffany/
Thursday Sep 02, 2021
How to Use Emotional Marketing to Increase Sales – Alexander Novicov
Thursday Sep 02, 2021
Thursday Sep 02, 2021
In this podcast episode Alexander Novicov, CEO of the emotional marketing agency “Way Boutique Agency”, shares his knowledge about how to use emotional marketing effectively to increase sales.
If you want to know more or get in touch with Alexander, you’ll find more information by following the links below:
Wednesday Aug 25, 2021
When to use AI such as chatbots – Samantha Stone
Wednesday Aug 25, 2021
Wednesday Aug 25, 2021
In this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots.
If you want to know more or get in touch with Samantha Stone, you can find more information in the links below: