B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful?
While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person.
Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams on selling without pushing or convincing.
In this episode, Josh shares practical advice on the best approach to phone and email prospecting and pitfalls to avoid when reaching out to B2B clients.
Join the conversation and learn about:
- Why phone prospecting remains a powerful tool in an age dominated by digital communication
- The essential skills every salesperson should master to become effective at prospecting
- Practical tips for identifying and addressing customer problems without sounding pushy
- The psychology behind lowering a prospect’s guard and encouraging conversation
Connect with Josh on LinkedIn:
https://www.linkedin.com/in/josh-braun/
Visit the Braun Training website:
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