B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Nov 16, 2022
Using Programmatic Prospecting to Drive More Meetings – Brent Keltner
Wednesday Nov 16, 2022
Wednesday Nov 16, 2022
There are thousands of companies out there that are competing for the same buyer's attention. So how do you cut through the noise and land more meetings?
This week's podcast🎙is focusing on how one can make use of programmatic prospecting to drive more meetings. We are guested by Brent Keltner, author, founder, and president at Winalytics LCC, that’s a go-to-market- and revenue acceleration consultancy. Brent talks about the importance of aligning your teams, the role of personalized content in prospecting, and how to get through the middle of the funnel🔎
Brent gets into a few tips and tricks that you can use to personalize your go-to-market strategy, and make sure that you're delivering the right value to the right buyer persona💬
If you want to know more or get in touch with Brent, you'll find more information in the links below:
https://www.linkedin.com/in/bkeltner/
https://winalytics.com/meet-the-team-3/
https://ceoworld.biz/author/brent-keltner/
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