B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Mar 09, 2022
Wednesday Mar 09, 2022
In this week's podcast episode we had David Meerman Scott as a guest. David is an Entrepeneur, Advisor, Keynote Speaker and Wall Street Journal Bestselling Author. Quite recently he published book called Fanocracy: “Turning Fans into Customers and Customers into Fans”. In the episode David among other things discusses how the idea of fanocracy is relevant for B2B companies, and how to go about it both in theory and practice.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.