B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Mar 27, 2024
Wednesday Mar 27, 2024
In general, prospects don't trust sales people. How does your sales team overcome this challenge?
In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers.
95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour.
Andrew is the CEO of Habits at Work. He is also a renowned TEDx speaker and a professor at Kellogg.
You can find Andrew here on LinkedIn:
https://www.linkedin.com/in/andrewsykes1/
The link to his website is as follow:
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