B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday May 08, 2024
Wednesday May 08, 2024
Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you!
This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedIn’s unique advertising capabilities.
Tune in to learn about:
- What differentiates LinkedIn as the advertising platform to communicate with your target audience
- What significant changes LinkedIn has made to its advertising platform in the last year and how these changes impact advertisers
- Audience segmentation and LinkedIn’s targeting capabilities
And much more!
Get in touch with AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Visit the B2Linked website: https://b2linked.com/
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