B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Thursday Nov 03, 2022
Thursday Nov 03, 2022
Do you know which professional skill can never be replaced by AI?
You’ll get the answer to this question in this week's podcast episode, by Jason Miller who’s joining us to talk about the importance of creativity in B2B marketing. Jason has worked at large companies such as Microsoft and LinkedIn but realized he likes it slightly smaller, and he is now Head of Brand and Content at Tyk Technologies.
Jason emphasizes that creativity is the differentiator and success factor, and his approach has successfully been adopted across multiple business lines. He has also won the coveted LinkedIn Transformation Award for his efforts.
If you want to know more or get in touch with Jason, you'll find more information in the links below:
https://www.linkedin.com/in/jsnmiller/
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