B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100.
Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered innovative content strategies to compete against industry giants. Today, Robert continues to guide organizations worldwide in optimizing their content marketing efforts through his consulting firm.
Tune in to this episode and learn about:
- The evolution of content marketing
- The impact of AI on content marketing
- Content strategies that prioritize trust and utility over mere attention-grabbing tactics.
- The importance of collecting and responsibly using first-party data
- Success stories in content marketing
And much more!
Get in touch with Robert on LinkedIn: https://www.linkedin.com/in/robrose/
Visit The Content Advisory website: https://contentadvisory.net/
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