B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Thursday Dec 26, 2024
Thursday Dec 26, 2024
What does it take to sell successfully by putting the buyer first?
In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections.
In this episode, Carole discusses:
- Key insights from her research and book.
- The importance of asking the right questions to uncover buyer needs and aligning sales strategies with the buyer’s journey.
- Practical tips for preparing effectively and succeeding in sales conversations.
Carole also shares details about her upcoming book on hiring and scaling effective sales teams. If you're looking for actionable advice to transform your sales approach and build trust with buyers, don't miss this episode!
Connect with Carole on LinkedIn: https://www.linkedin.com/in/carolemahoney
Visit Carole's website: https://www.carolemahoney.com/
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