B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Tuesday May 03, 2022
Tuesday May 03, 2022
In this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares nine elements of a story and how marketers can approach the storytelling framework and put it to use in day-to-day business. Listen to the episode to learn more and get some inspiration to aid your B2B Tech marketing!
If you want to know more or get in touch with Frank, you'll find more information in the links below:
https://www.linkedin.com/in/frankrose/
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