B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
7 days ago
7 days ago
What does it take to sell successfully by prioritizing human connection?
In this week’s episode of Tech Marketing Trends, Andy Paul, a renowned sales expert and author of Sell Without Selling Out, shares insights from his 40-year career in B2B sales. Andy emphasizes the importance of human competencies like: connection, curiosity, understanding, and generosity, over technical sales processes.
In this episode, Andy discusses:
- Why trust and emotional connections are more crucial than ever in sales.
- Insights from Gartner and Trinity Perspectives on how human sellers’ experiences influence buyer decisions.
- The importance of helping buyers define their problems, opportunities, and outcomes to build trust and credibility.
Andy explains how salespeople can go beyond technology and processes to focus on what truly matters: fostering meaningful relationships that drive success. If you're looking to elevate your sales approach with actionable strategies, tune in and listen to this episode!
Connect with Andy on LinkedIn: https://www.linkedin.com/in/realandypaul
Visit Andy’s website: https://www.andypaul.com/
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