What do the most successful B2B marketers do to generate great leads? Each month our CEO Jakob Löwenbrand interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t. Together with our guests we help you find the best lead generation techniques and methods on all aspects of the lead generation process.
Episodes
Wednesday Sep 21, 2022
Wednesday Sep 21, 2022
Do you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy.
Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a strategy that’s efficient within the field. She discusses how to attract your ultimate end customer in a world with more competitive channels being a part of their buying and decision-making process.
If you want to know more or get in touch with Linda, you'll find more information in the links below:
https://www.linkedin.com/in/lindaronningen/
https://www.crayon.com/us/about-us/
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