B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
Tune into this week's podcast episode, featuring Babs Milaszkiewicz, RevOps Specialist at Y soft. Together with Babs we navigate through the area of Revenue Operations (RevOps), and discuss everything from the benefits of having a RevOps function, some key RevOps tools to how to manage internal change management smoothly, and more!
Some takeaways from the episode:
* Essential Tools for Success: A robust CRM system that is user-friendly from the outset. Over time, it should allow for customization and adjustments without requiring extensive IT expertise. Adopt a gradual, holistic approach for a comprehensive view over time.
* The Future of RevOps: Anticipate advancements that provide sales teams with real-time views and trends, enhanced system integration, and more comprehensive tracking capabilities.
* Getting started with RevOps: Start by understanding your business's current state - tackle these methodically, focusing on one aspect and dataset at a time. Get all teams in on the data and use consistent tools and software to facilitate easy information sharing across teams. Lastly, Make sure sales, marketing and CX teams are aligned in their work.
Tune into the podcast episode to take part in the rest of the conversation!
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