B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Tuesday May 14, 2024
Tuesday May 14, 2024
What does B2B sales success look like today? You are about to find out!
This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results.
Tune in to this episode and learn about:
- The most significant changes that happened in B2B sales over the last few years
- What part of the sales funnel is most affected by these changes
- How AI is reshaping the sales process
- What makes a good tech stack in 2024
- Risks sales and marketing companies run concerning damage to their brand
- Staying relevant in a highly competitive B2B market
And much more!
Get in touch with Tony on LinkedIn: https://www.linkedin.com/in/hughestony/
Visit the Sales IQ Global website: https://www.salesiqglobal.com/
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