B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com.
"...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for marketers".
- Scott Brinker
Learn more about this, and about other martech trends in 2024, by tuning into our latest podcast episode of Tech Marketing Trends!
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