Innovative Outbound Marketing Strategies and the Power of Personalization with Clay - Mark Colgan

Are you making the most of outbound marketing?

In this week’s episode of Tech Marketing Trends, Mark Colgan, B2B Sales Consultant at Yellow O & Claymaker at Clay, shares innovative outbound marketing strategies and how the power of personalization—when done right—can drive better results. He also explains how Clay is revolutionizing sales and marketing by enabling smarter prospecting with real-time data.

In this episode, we discussed:

• Why outbound marketing is evolving – Email deliverability is tougher, and generic cold outreach is losing effectiveness. Businesses need smarter segmentation, timing, and messaging.

• The power of personalization done right – Personalization is only effective when it’s relevant. Instead of generic details, outreach should focus on real pain points and business challenges.

• How signals and triggers improve outreach – Leveraging buying signals like funding rounds, leadership changes, and hiring trends helps businesses reach the right prospects at the right time.

• How Clay is transforming outbound efforts – Clay automates list-building, enriches CRM data, and integrates multiple data sources to create hyper-personalized campaigns at scale.

Tune in to the episode to learn how to refine your outbound strategy with data-driven insights and effective personalization.

Visit Mark's LinkedIn: https://pt.linkedin.com/in/outboundsalestech?trk=people-guest_people_search-card