B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Tuesday May 05, 2020
Tuesday May 05, 2020
Listen to this episode where we interview Anna Lämber, Marketing Director Benelux and Nordics at ServiceNow, to learn how a sales pipeline works and why it's important. You will also get the best tips on how to build an effective pipeline machine.
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