B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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4 days ago
4 days ago
Are you approaching Generative AI the right way?
In this week’s episode of Tech Marketing Trends, Dr. Cindy Gordon CEO & Founder at SalesChoice Inc, shares how companies can work smarter with generative AI in sales and marketing. We unpack both the opportunities and the risks, and what it really takes to build responsible, effective AI strategies today.
In this episode, we discuss:
- Why it’s smart to begin with low-risk, internal use cases—and how building foundational data practices can help avoid costly mistakes down the line.
- What most companies overlook when jumping on the AI hype train, including issues like hallucinations, legal risks, and false promises of ROI.
- How generative AI is already changing sales and marketing roles—automating routine work while increasing the demand for creativity and strategic thinking.
- The importance of having solid AI governance in place, from ethical review boards to “human-in-the-loop” systems that reduce risk and protect your brand.
- Tune in to the episode to hear Cindy’s take on what works, what doesn’t, and how to build a future-ready AI approach that aligns with both business goals and human values.
Tune in to the episode to hear Cindy’s take on what works, what doesn’t, and how to build a future-ready AI approach that aligns with both business goals and human values.
Visit Cindy's LinkedIn: https://ca.linkedin.com/in/cigordon
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