B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
In the latest episode of 'Tech Marketing Trends,' our CEO and podcast host Jakob Löwenbrand is joined by Bish Smeir. As the Director of Enigmatic Smile and Founder and CEO of Vow, Bish is a seasoned fintech professional with a track record of disrupting traditional financial systems.
Key Takeaways from the episode:
🔑 The importance of rethinking traditional financial systems
🔑 How FinTech is leaning towards decentralization
🔑 The potential of tokenized rewards to revolutionize loyalty programs
🔑 Insight into the B2B perspective of rewards and how they can significantly reduce churn
Listen into the episode and gain a holistic perspective on how FinTech disrupts not just consumer experiences but B2B relationships as well.
#TechMarketingTrends #Podcast #FinTech #B2BTech #LoyaltyPrograms #Disruption #GrowthMarketing #Brightvision
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