B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Thursday May 23, 2024
Thursday May 23, 2024
How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?
Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts.
Tune in to this episode and learn about:
- How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information
- How to turn campaign data into insights you can leverage to create better content
- Naomi’s winning approach to buyer personas
- Tailoring messaging for multiple personas
And much more!
Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/
Visit the Storylogick website: https://storylogick.com/
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