B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.
In this episode, Laura shares he expert insights on…
đź’ˇHow the B2B purchasing habits changed in recent years and what factors influenced them.
đź’ˇStrategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes.
đź’ˇEffective ways B2B companies can use revenue attribution to their advantage
Don't miss out on this discussion - tune in now!
Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438d
Apple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235
Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/
You can watch our podcast in video format on YouTube as well! 🎥
Check it out here: https://youtu.be/5x3x-0oJJRc
If you want to know more or get in touch with Laura, you can check out more information through the links below:
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