B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Jun 05, 2024
Wednesday Jun 05, 2024
How can businesses make the world a better place and make money at the same time?
Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business.
Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging environments.
Visit the her website: https://www.profemilyblock.com
Tune in to hear about:
- Case studies of businesses operating and making a difference in remote, "tough places"
- Emily’s take on Corporate Social Responsibility
- The biggest hold-up preventing companies from expanding into less established economies
- Innovative strategies businesses are employing to thrive in these high-risk markets
- Metrics businesses in these environments should focus on when measuring success
- Opportunities and untapped potential for companies right now
- And much more!
Get in touch with Emily on LinkedIn: https://www.linkedin.com/in/emily-block-b68b5a40
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