B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
Are you looking to enhance your existing demand generation strategy and attract even more high-quality leads? 💡
Then you should listen into this week’s podcast episode, where we are joined by Adam Holmgren, the Global Demand Generation Strategy Lead at GetAccept.
The episode will among other things be about…
🎯 ... understanding the concept of demand gen.
🎯 ... the importance of focusing on quality leads rather than quantity.
🎯 ... what metrics to use in your demand gen strategy.
Listen into the full episode with Adam here to get all the insights!
You can also watch our video podcast on YouTube as well! 🎥
Check it out here: https://youtu.be/ouaJ2hRwJuk
If you want to know more or get in touch with Adam, you can check out more information through the links below:
https://www.linkedin.com/in/adam-holmgren/
www.demandgenerationmovement.com
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