B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Episodes
Wednesday Oct 26, 2022
Random Acts of Marketing – John Ryan
Wednesday Oct 26, 2022
Wednesday Oct 26, 2022
In this podcast episode, John Ryan talks about how to get the most out of your marketing efforts.
As a CMO who's worked in the marketing field for 30 years, he's seen it all—and he's sharing his insights with us. For example, how you should plan your marketing strategy for the year ahead to avoid random acts of marketing. And how to efficiently get your team onboard with what you're aiming to achieve. Plus, he'll give you tips on how to ensure that you're getting the most out of your marketing budget.
Join us as we talk about how you avoid random acts of marketing and how you can tell whether your marketing succeeds or falls short due to your strategy.
If you want to know more or get in touch with John, you'll find more information in the links below:
https://www.linkedin.com/in/johnw-ryan/
https://authenticbrand.com/about/
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